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same way, <strong>Reply</strong> operates on the rest of the entire<br />
Microsoft product range via continuous updating,<br />
implementation and use of the application platforms<br />
and infrastructure: SQL Server, Biz Talk, Microsoft<br />
Dynamics CRM and Microsoft Dynamics NAV/AX.<br />
Oracle<br />
<strong>Reply</strong>, an Oracle Platinum Partner, has always<br />
followed the evolution of Oracle services, both in<br />
terms of technology and product, and can now boast<br />
one of Europe’s main competence centres, which<br />
can combines full-stack support with mastery of the<br />
application suites and key vertical industry solutions.<br />
<strong>Reply</strong> is also a leading Oracle partner within the<br />
European utilities sector, conducting projects for<br />
major market operators in Italy, Ireland, the UK and<br />
France.<br />
<strong>Reply</strong> participated in a worldwide co-development<br />
initiative to create solutions based on Oracle’s<br />
Application Integration Architecture (AIA ). The aim<br />
was to integrate Oracle and third party applications<br />
when creating end-to-end processes in standard<br />
and open mode. In 2009 <strong>Reply</strong> won the award of<br />
best Oracle technology partner and in January 2010<br />
it was the first partner - at world level - to obtain<br />
a specialisation in Oracle Business Intelligence<br />
Foundation.<br />
<strong>Reply</strong> have a dedicated Demoground, where<br />
companies can gain real time experience in the<br />
power of Oracle software such as the Oracle Exadata<br />
Database Machine.<br />
SAP<br />
<strong>Reply</strong> uses its wide international experience in the<br />
development of application solutions based on the<br />
SAP product suite, to help businesses optimise<br />
activities and processes. It takes an integrated<br />
approach to the design and development of corporate<br />
information systems. In particular, as regards<br />
business and the changes demanded by the market,<br />
its skills cover traditional enterprise processes and<br />
functions of the extended company, such as: supply<br />
chain, customer & supplier relationship, financial<br />
services. In addition, its extensive experience in<br />
SAP business intelligence tools enables <strong>Reply</strong> to<br />
assist customers in defining and developing reporting<br />
structures, control dashboards and the functions of<br />
simulation and planning. Technological and design<br />
skills represent another important area. The SAP<br />
Netweaver infrastructure enables <strong>Reply</strong> to address<br />
application integration and people & knowledge<br />
integration issues, using an approach to services<br />
based on SOA principles.<br />
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