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same way, <strong>Reply</strong> operates on the rest of the entire<br />

Microsoft product range via continuous updating,<br />

implementation and use of the application platforms<br />

and infrastructure: SQL Server, Biz Talk, Microsoft<br />

Dynamics CRM and Microsoft Dynamics NAV/AX.<br />

Oracle<br />

<strong>Reply</strong>, an Oracle Platinum Partner, has always<br />

followed the evolution of Oracle services, both in<br />

terms of technology and product, and can now boast<br />

one of Europe’s main competence centres, which<br />

can combines full-stack support with mastery of the<br />

application suites and key vertical industry solutions.<br />

<strong>Reply</strong> is also a leading Oracle partner within the<br />

European utilities sector, conducting projects for<br />

major market operators in Italy, Ireland, the UK and<br />

France.<br />

<strong>Reply</strong> participated in a worldwide co-development<br />

initiative to create solutions based on Oracle’s<br />

Application Integration Architecture (AIA ). The aim<br />

was to integrate Oracle and third party applications<br />

when creating end-to-end processes in standard<br />

and open mode. In 2009 <strong>Reply</strong> won the award of<br />

best Oracle technology partner and in January 2010<br />

it was the first partner - at world level - to obtain<br />

a specialisation in Oracle Business Intelligence<br />

Foundation.<br />

<strong>Reply</strong> have a dedicated Demoground, where<br />

companies can gain real time experience in the<br />

power of Oracle software such as the Oracle Exadata<br />

Database Machine.<br />

SAP<br />

<strong>Reply</strong> uses its wide international experience in the<br />

development of application solutions based on the<br />

SAP product suite, to help businesses optimise<br />

activities and processes. It takes an integrated<br />

approach to the design and development of corporate<br />

information systems. In particular, as regards<br />

business and the changes demanded by the market,<br />

its skills cover traditional enterprise processes and<br />

functions of the extended company, such as: supply<br />

chain, customer & supplier relationship, financial<br />

services. In addition, its extensive experience in<br />

SAP business intelligence tools enables <strong>Reply</strong> to<br />

assist customers in defining and developing reporting<br />

structures, control dashboards and the functions of<br />

simulation and planning. Technological and design<br />

skills represent another important area. The SAP<br />

Netweaver infrastructure enables <strong>Reply</strong> to address<br />

application integration and people & knowledge<br />

integration issues, using an approach to services<br />

based on SOA principles.<br />

33

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