Watershed Protection Plan - Lower Rio Grande Valley Development ...

More documents

Recommendations

Info

EDUCATION AND OUTREACH quality problems in the Arroyo Colorado will help target load reduction measures. • Floodplain and stream stabilization to reduce bank erosion and improve riparian and aquatic environments will help improve water quality. • Improved management measures at and near the Port of Harlingen designed to mitigate unauthorized releases of fertilizer and sugar into the tidally infl uenced portion of the Arroyo Colorado will reduce nutrient loading. Messages defi ning what individuals can do to help include the following: • Find out where you live in relation to the Arroyo Colorado. • Get to know the Arroyo Colorado, both near your home and in other areas of the Lower Rio Grande Valley. • Ask your county and city elected offi cials to address pollution issues within your community. • Support local efforts to repair or replace outdated wastewater treatment facilities and infrastructure. • Support habitat conservation and restoration projects and preservation of open lands, farmland and green spaces. • Volunteer for environmental projects in your community, such as the Texas Watch program for monitoring water quality in the Arroyo, local trash cleanups and habitat restoration projects. • Participate in, or encourage storm drain stenciling in your community. • Adopt a zero tolerance attitude toward littering, a potential source of pollution. • Sign up to get news updates from the Watershed Coordinator. • Become a part of the Arroyo Colorado Watershed Partnership. The Arroyo Colorado Education & Outreach (ACW E&O) Plan Based on independent research and the recommendations of consultants, the ACW Partnership’s E&O Work Group developed the following (nine) strategies for the ACW E&O Plan: Strategy 1 - Establish a Brand Strategy 2 - Deliver Basic Facts about the Arroyo Colorado Strategy 3 - Raise Awareness and Increase Community Involvement in the Arroyo Colorado Watershed Partnership Initiative Strategy 4 - Develop Partnership Agreements for Message Distribution Strategy 5 - Create Micro-campaigns for Specifi c Target Audiences Strategy 6 - Institutionalize a Practice of Ongoing Campaign Evaluation Strategy 7 - Establish Volunteer Monitoring Programs on the Arroyo Colorado and Associated Drainages Strategy 8 - Collaborate with Government Agencies Offering Environmental E&O Strategy 9 - Collaborate with NGOs Supporting Environmental Education and Conservation Programs The following sections explain the nine E&O strategies in detail and describe the measures the ACW Partnership will take to implement them. More detailed information about the E&O associated with the ACW Protection Plan can be found in the supporting document titled Arroyo Colorado Watershed Partnership Education and Outreach Campaign available at . Presentations at public events Arroyo Colorado Watershed Protection Plan 94 January 2007
EDUCATION AND OUTREACH Strategy 1 - Establish a Brand Development of a campaign brand ensures consistent delivery of key messages throughout the E&O Campaign. The initiative to improve water quality in the Arroyo Colorado was branded in 2006 based on specifi c research fi ndings and with the identifi ed target audiences in mind. The logo, a Kingfi sher with a fi sh in its beak, and the tag line, “Know it. Respect it. Enjoy it.” embodies the Arroyo’s natural setting and appeal, refl ects research, identifi es preferences and issues a call to action. Arroyo Colorado logo numbers” by displaying the brand and listing its members and partners at every opportunity. • Apply efforts to recruit multiple spokespersons for the campaign. The ACW Partnership should recruit “champions” within the target segments to speak to their own constituencies and to reach out to their own natural community alliances. • Ensure consistent delivery of the basic message in simple language at every presentation, conversation or media interview. • The overriding tone of the brand and campaign should be factual, concerned (but not overly so), inviting and inclusive. Strategy 2 - Deliver Basic Facts about the Arroyo Colorado Research indicates a pervasive lack of awareness and knowledge about the Arroyo Colorado among all stakeholder groups. Even the most “Valley savvy” respondents in the stakeholder interviews and focus groups admitted to minimal knowledge of the Arroyo Colorado – where it is, what it does, and its value to the community. Arroyo Colorado brochure Recommendations for the use of the brand message include the following: • The brand should be affi xed to all materials emanating from the Partnership. • Emphasis should be placed on diverse partners. The ACW Partnership should refl ect “strength in Objectives: • Distribute the basic facts about the Arroyo Colorado to targeted audiences. • Deliver basic facts needed by all audiences through simple, accessible copy points in small group settings or one-on-one. Small group settings and personal delivery of information by trained presenters have the most powerful impact with most audiences. January 2007 95 Arroyo Colorado Watershed Protection Plan
Page 2 and 3:
Photos courtesy of Brand Cowan, Cam
Page 5 and 6:
CONTENTS ACKNOWLEDGEMENTS .........
Page 7 and 8:
CONTENTS - FIGURES Habitat Restorat
Page 9:
TABLES LIST OF TABLES Table 1. Tabl
Page 13 and 14:
EXECUTIVE SUMMARY The Arroyo Colora
Page 15 and 16:
EXECUTIVE SUMMARY Habitat Approxima
Page 17 and 18:
EXECUTIVE SUMMARY management practi
Page 19 and 20:
EXECUTIVE SUMMARY Elements of the W
Page 22 and 23:
INTRODUCTION In its most pristine c
Page 24 and 25:
INTRODUCTION Colorado, where physic
Page 27 and 28:
THE ARROYO COLORADO WATERSHED PARTN
Page 29 and 30:
Page 31 and 32:
Page 34 and 35:
THE ARROYO COLORADO WATERSHED The A
Page 36 and 37:
THE ARROYO COLORADO WATERSHED the D
Page 38 and 39:
THE ARROYO COLORADO WATERSHED Figur
Page 40 and 41:
THE ARROYO COLORADO WATERSHED Table
Page 42 and 43:
THE ARROYO COLORADO WATERSHED Resac
Page 45 and 46:
STATE OF THE WATERSHED From a natur
Page 47 and 48:
STATE OF THE WATERSHED resacas loca
Page 49 and 50:
STATE OF THE WATERSHED Water Qualit
Page 51 and 52:
STATE OF THE WATERSHED Table 8. Des
Page 53 and 54:
STATE OF THE WATERSHED Figure 12. L
Page 55 and 56: STATE OF THE WATERSHED Figure 14. 1
Page 57 and 58: STATE OF THE WATERSHED Figure 18. T
Page 59 and 60: STATE OF THE WATERSHED Figure 20. T
Page 61 and 62: STATE OF THE WATERSHED facilities a
Page 63 and 64: STATE OF THE WATERSHED controlled.
Page 65 and 66: STATE OF THE WATERSHED Tree plantin
Page 67 and 68: XXX Arroyo Colorado Watershed Prote
Page 69 and 70: POLLUTION IN THE ARROYO COLORADO
Page 71 and 72: POLLUTION IN THE ARROYO COLORADO 1)
Page 73 and 74: POLLUTION IN THE ARROYO COLORADO St
Page 76 and 77: INSTITUTIONAL FRAMEWORK Successful
Page 78 and 79: INSTITUTIONAL FRAMEWORK the water r
Page 80 and 81: INSTITUTIONAL FRAMEWORK managing pr
Page 82 and 83: INSTITUTIONAL FRAMEWORK criteria fo
Page 84 and 85: INSTITUTIONAL FRAMEWORK pertaining
Page 87 and 88: ELEMENTS OF THE ARROYO COLORADO WAT
Page 102 and 103: EDUCATION AND OUTREACH Fostering lo
Page 104 and 105: EDUCATION AND OUTREACH • Distribu
Page 108 and 109: EDUCATION AND OUTREACH • Develop
Page 110 and 111: EDUCATION AND OUTREACH take to do t
Page 112 and 113: EDUCATION AND OUTREACH industry, de
Page 114 and 115: EDUCATION AND OUTREACH To support m
Page 116 and 117: EDUCATION AND OUTREACH members of t
Page 119 and 120: ESTIMATED WATERSHED LOADINGS AND LO
Page 129: ESTIMATED WATERSHED LOADINGS AND LO
Page 132 and 133: WATER QUALITY MONITORING PLAN Figur
Page 134 and 135: WATER QUALITY MONITORING PLAN Figur
Page 136 and 137: WATER QUALITY MONITORING PLAN Autom
Page 139 and 140: TECHNICAL AND FINANCIAL ASSISTANCE
Page 150 and 151: SOURCES OF TECHNICAL AND FINANCIAL
Page 156 and 157:
SOURCES OF TECHNICAL AND FINANCIAL
Page 159 and 160:
IMPLEMENTATION SCHEDULE Federal CWA
Page 161 and 162:
IMPLEMENTATION SCHEDULE Table 24. T
Page 163 and 164:
IMPLEMENTATION SCHEDULE TMDL Monito
Page 165 and 166:
MEASURING PROGRESS The ultimate mea
Page 167 and 168:
MEASURING PROGRESS Table 25. Criter
Page 169:
MEASURING PROGRESS Table 27. Milest
Page 172 and 173:
APPENDICES HUC HWWS IBWC IMAS km LL
Page 174 and 175:
APPENDICES APPENDIX B Arroyo Colora
Page 176 and 177:
APPENDICES arise necessitating the
Page 178 and 179:
APPENDICES c. Committee Members: Co
Page 180 and 181:
APPENDICES APPENDIX C Arroyo Colora
Page 182 and 183:
APPENDICES FRANK MARTINEZ IBWC JAME
Page 184 and 185:
APPENDICES WESLEY ROSENTHAL TAMU JE
Page 186 and 187:
APPENDICES APPENDIX E Rare Plants a
Page 188 and 189:
APPENDICES Common Name Scientific N
Page 190 and 191:
APPENDICES APPENDIX F Locally Activ
Page 192 and 193:
APPENDICES Gorgas Science Foundatio
Page 194 and 195:
APPENDICES Endangered Species Act T
Page 196 and 197:
APPENDICES APPENDIX H List of Feder
Page 198 and 199:
APPENDICES Common Name Scientific N
Page 200 and 201:
APPENDICES APPENDIX I Selected Mars
Page 202 and 203:
APPENDICES Mid-Depths - 15 to 50 cm
Page 204 and 205:
REFERENCES Arnold, J.G., P.M. Allen
Page 206 and 207:
REFERENCES IBWC, 2003. Hydraulic Mo
Page 208 and 209:
REFERENCES TAES (Texas Agricultural
Page 210:
REFERENCES USEPA, 1999. Draft Guida
show all

Watershed Protection Plan - Lower Rio Grande Valley Development ...

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?