Watershed Protection Plan - Lower Rio Grande Valley Development ...

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EDUCATION AND OUTREACH • Develop campaign brochures designed with the reluctant reader in mind. In other words, more photographs or illustrations, simple text (at 6th grade level for ease of reading), including maps and simple graphics. • Develop presentations for targeted audiences. • Explore the use of free or discounted billboards through the Lamar Company. • Work with cities within the watershed to stencil storm drains to raise awareness of the connection between storm water and pollution. • Create fact sheets and FAQs (Frequently Asked Questions). • Produce a 6-8 minute video to supplement the informational brochure and/or fact sheets as a take-away product, depending on the size and type of audience. Strategy 3 - Raise Awareness and Increase Community Involvement in the Arroyo Colorado Watershed Partnership Initiative Telephone survey and focus group respondents strongly indicate belief that no one group owns responsibility for the situation of the Arroyo Colorado and that it is up to all residents of the watershed to help. Most respondents indicated a willingness to do their part to help clean up the Arroyo Colorado if they are told ways they can help. Telephone respondents strongly indicated a preference for their messages to come via television or by direct mail. The E&O consultants recommended that the messages be personal, inspirational and motivational with clear, actionable suggestions for behavior change. The awareness and involvement message should offer punchy, concrete ways to reinforce the brand and tagline, “Know it. Respect it. Enjoy it.” Objectives: • Raise awareness of the Arroyo Colorado throughout the Valley through the use of television, radio, outdoor signage and through targeted advertising strategies. • Seek grants to develop and distribute television PSAs. • Seek out and work with other groups developing environmental PSAs. • Create “backpack stuffers” for distribution in area schools. • Create utility bill inserts. • Work to have roadway signage indicating location of Arroyo Colorado watershed or signifi cant crossing areas. Advertisement for the “No la rieges” water conservation campaign in the Rio Grande Valley, featuring “Don Aguas” Strategy 4 - Develop Partnership Agreements for Message Distribution Research and common belief dictate that successful E&O campaigns employ partnerships to reach particular target audiences. Successful partnerships are built on successful relationships. Therefore, face-to-face visits are strongly recommended with each potential partner. Local businesses and community-based organizations are natural partners in the effort to clean up the Arroyo Colorado and its watershed. Focus group fi ndings indicate ecotourism vendors are likely to be enthusiastic partners, and should be approached fi rst. Objectives: • Develop partnership agreements with business and community-based organizations for message distribution including: o o o o Agricultural organizations, such as the Rio Grande Valley Sugar Cooperative, the Cotton Growers Association and the Sustainable Agronomic Education Association. All work will be accomplished in coordination with Texas Cooperative Extension agents. Sportsmen, including the CCA and Valley Sportsmen Club. Ecotourism vendors, including chambers of commerce, world birding centers and cities. Schools and educational organizations, including the International Museum of Arts Arroyo Colorado Watershed Protection Plan 96 January 2007
EDUCATION AND OUTREACH indicated they trust agricultural extension agents (TCE agents) most to offer them information about the Arroyo Colorado and its problems, and that they accepted suggestions most willingly from their TCE county agents. Objectives • Engage reputable and well-connected farmers and the TCE agents and rely on the agricultural extension to work with area farmers. ACW Partnership Work Group meeting o o and Science, science teachers and schoolbased associations. Gardeners/homeowners. Infl uentials. • Create an outreach campaign targeting local businesses and community-based organizations to: o o o Inform them of the initiative. Inform them about ways that the problems faced by the Arroyo Colorado impact them. Tell them ways they can help both personally or professionally, with an emphasis on allowing their venue to be a distribution point for information on the ACW Partnership. • Form partnership agreements/resolutions explicitly stating each party’s responsibilities and expectations. • Encourage the development/customization of technical guidance documents to help producers implement best management practices that benefi t water quality in the Arroyo Colorado watershed. II. Micro-campaign Target Audience B: Sportsmen In focus group conversations, the sportsmen indicated their genuine fondness and concern for the Arroyo Colorado. They indicated a high motivation to help in whatever way they can. Objectives: • Distribute basic fact brochures at local fi shing support businesses, such as sporting goods stores, bait camps, fi shing guide businesses, boat stores, etc. • Include a call for specifi c actions fi shermen can Strategy 5 - Create Micro-campaigns for Specific Target Audiences In order to ensure the effectiveness of E&O efforts, the ACW Partnership will focus on, and customize outreach efforts to the target audiences identifi ed during the E&O research conducted in 2006. I. Micro-campaign Target Audience A: Agricultural Producers In focus group discussions and one-on-one meetings with agricultural stakeholders, farmers were identifi ed as the most knowledgeable segment audience. Given the wealth of information found in this group, farmers were the most distrustful of “fact sheets” that did not offer sources for the data presented. They strongly Laura de la Garza, Arroyo Colorado Watershed Coordinator with Steve Bearden of Rio Grande Valley Sugar Growers, Inc. January 2007 97 Arroyo Colorado Watershed Protection Plan
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Photos courtesy of Brand Cowan, Cam
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CONTENTS ACKNOWLEDGEMENTS .........
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CONTENTS - FIGURES Habitat Restorat
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TABLES LIST OF TABLES Table 1. Tabl
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EXECUTIVE SUMMARY The Arroyo Colora
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EXECUTIVE SUMMARY Habitat Approxima
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EXECUTIVE SUMMARY management practi
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EXECUTIVE SUMMARY Elements of the W
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INTRODUCTION In its most pristine c
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INTRODUCTION Colorado, where physic
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THE ARROYO COLORADO WATERSHED PARTN
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THE ARROYO COLORADO WATERSHED The A
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THE ARROYO COLORADO WATERSHED the D
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THE ARROYO COLORADO WATERSHED Figur
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THE ARROYO COLORADO WATERSHED Table
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THE ARROYO COLORADO WATERSHED Resac
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STATE OF THE WATERSHED From a natur
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STATE OF THE WATERSHED resacas loca
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STATE OF THE WATERSHED Water Qualit
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STATE OF THE WATERSHED Table 8. Des
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STATE OF THE WATERSHED Figure 12. L
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STATE OF THE WATERSHED Figure 14. 1
Page 57 and 58: STATE OF THE WATERSHED Figure 18. T
Page 59 and 60: STATE OF THE WATERSHED Figure 20. T
Page 61 and 62: STATE OF THE WATERSHED facilities a
Page 63 and 64: STATE OF THE WATERSHED controlled.
Page 65 and 66: STATE OF THE WATERSHED Tree plantin
Page 67 and 68: XXX Arroyo Colorado Watershed Prote
Page 69 and 70: POLLUTION IN THE ARROYO COLORADO
Page 71 and 72: POLLUTION IN THE ARROYO COLORADO 1)
Page 73 and 74: POLLUTION IN THE ARROYO COLORADO St
Page 76 and 77: INSTITUTIONAL FRAMEWORK Successful
Page 78 and 79: INSTITUTIONAL FRAMEWORK the water r
Page 80 and 81: INSTITUTIONAL FRAMEWORK managing pr
Page 82 and 83: INSTITUTIONAL FRAMEWORK criteria fo
Page 84 and 85: INSTITUTIONAL FRAMEWORK pertaining
Page 87 and 88: ELEMENTS OF THE ARROYO COLORADO WAT
Page 102 and 103: EDUCATION AND OUTREACH Fostering lo
Page 104 and 105: EDUCATION AND OUTREACH • Distribu
Page 106 and 107: EDUCATION AND OUTREACH quality prob
Page 110 and 111: EDUCATION AND OUTREACH take to do t
Page 112 and 113: EDUCATION AND OUTREACH industry, de
Page 114 and 115: EDUCATION AND OUTREACH To support m
Page 116 and 117: EDUCATION AND OUTREACH members of t
Page 119 and 120: ESTIMATED WATERSHED LOADINGS AND LO
Page 129: ESTIMATED WATERSHED LOADINGS AND LO
Page 132 and 133: WATER QUALITY MONITORING PLAN Figur
Page 134 and 135: WATER QUALITY MONITORING PLAN Figur
Page 136 and 137: WATER QUALITY MONITORING PLAN Autom
Page 139 and 140: TECHNICAL AND FINANCIAL ASSISTANCE
Page 150 and 151: SOURCES OF TECHNICAL AND FINANCIAL
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IMPLEMENTATION SCHEDULE Federal CWA
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IMPLEMENTATION SCHEDULE Table 24. T
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IMPLEMENTATION SCHEDULE TMDL Monito
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MEASURING PROGRESS The ultimate mea
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MEASURING PROGRESS Table 25. Criter
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MEASURING PROGRESS Table 27. Milest
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APPENDICES HUC HWWS IBWC IMAS km LL
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APPENDICES APPENDIX B Arroyo Colora
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APPENDICES arise necessitating the
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APPENDICES c. Committee Members: Co
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APPENDICES APPENDIX C Arroyo Colora
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APPENDICES FRANK MARTINEZ IBWC JAME
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APPENDICES WESLEY ROSENTHAL TAMU JE
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APPENDICES APPENDIX E Rare Plants a
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APPENDICES Common Name Scientific N
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APPENDICES APPENDIX F Locally Activ
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APPENDICES Gorgas Science Foundatio
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APPENDICES Endangered Species Act T
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APPENDICES APPENDIX H List of Feder
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APPENDICES Common Name Scientific N
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APPENDICES APPENDIX I Selected Mars
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APPENDICES Mid-Depths - 15 to 50 cm
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REFERENCES Arnold, J.G., P.M. Allen
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REFERENCES IBWC, 2003. Hydraulic Mo
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REFERENCES TAES (Texas Agricultural
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REFERENCES USEPA, 1999. Draft Guida
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