IC/Passport Number - School of Humanities, USM

Abu Bakar, Norita Deraman, & Muhammad Nasri Md. Hussain, (2004), `Asas
Keusahawanan’, Universiti Utara Malaysia.
Evaluation:
Coursework: 100%
Criteria for coursework evaluation:
1. Entrepreneurship Project and Field Work: 30%
2. Project Presentation: 20%
3. Project Report and Field Work: 30%
4. Quiz/ tests: 20%
(Please refer to Appendix B: Tentative schedule containing details of evaluation)
Teaching Method :
The Entrepreneurship Acculturation Foundation course comprises four (4) modules:
• Module 1: Fostering an Entrepreneurial Culture
• Module 2: Business Opportunities and Plans
• Module 3: Entrepreneurship Practicum
• Module 4: Presentation and Evaluation
Module 1 contains four (4) main topics, namely, Entrepreneurship Development and
Concepts, Personal Entrepreneurship Competency Analysis, Ethics of Entrepreneurship,
and Creativity and Innovation in Entrepreneurship. This module is designed to expose
students to the fundamental concepts of entrepreneurship and provide them training to
identify personal entrepreneurship characteristics apart from creating awareness
regarding the importance of ethics, creativity, and innovation in entrepreneurship.
Module 2 is designed to open the minds of the undergraduates to business opportunities,
planning approaches and the management of selected business projects. The module will
comprise four (4) topics. They are Business Opportunities, Expertise in Starting
Businesses, Business Planning, and Expertise in Managing Business Projects. The
emphasis of this module is to equip the undergraduates with the relevant basic skills
before they commence implementing business projects as outlined in the
Entrepreneurship Practicum module. A variety of strategies and techniques will be
imparted such as skills in selecting business opportunities and performing SWOT
analysis.
Module 3 will afford undergraduates the opportunity to organize an Entrepreneurship
Seminar and Business Fieldwork. The proposed Seminar or Entrepreneurial Forum will
involve the participation of entrepreneurs and entrepreneurship support agencies.
The Business Fieldwork component will involve the implementation of business project
ideas outlined in the Project Planning Proposal/Working Paper prepared by the respective
groups and approved by the relevant teaching staff.
Module 4 is designed to train undergraduates to table proposals of business projects and
share their experiences about the implementation of their respective group’s project.
Undergraduates will also be afforded the opportunity to evaluate the tabling of Group
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