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Online Gaming Provides Marketing Opportunities for Service Providers The exploding popularity of massively multiplayer online games presents ripe opportunities for broadband service providers, says analyst firm Pike & Fischer. Video game advertising in the United States will reach an annual $1.4 billion by 2013, P&F estimates. This creates opportunities for cable operators, telephone companies and wireless service providers to help advertisers maximize the effectiveness of their promotions in whole new ways. Many of these online games, such as the wildly popular World of Warcraft, have spawned massive social networking communities. P&F senior analyst Tim Deal says, “These communities are highly effective in getting users to interact online outside of the game world, and they serve to create a thriving ecosystem around a particular online gaming platform. This ecosystem has created both unheralded revenue opportunities as well as licensing and intellectual property concerns.” Find out more about the opportunities presented by gaming services when you attend the Broadband Summit April 27–29, 2009 in Dallas, Texas. See www.bbpmag.com. Internet service providers have many other prospects for capitalizing on gaming-related revenue, Deal says. For example, they can offer specialized high-bandwidth packages, co-branded Web 2.0 templates and applications, or proprietary Internet voice services for gamers. BBP Advanced Media Technologies ® , Inc. • 720 South Powerline Rd., Suite G, Deerfield Beach, FL 33442 Direct 954.427.5711 • Toll Free 888.293.5856 • Fax 954.427.9688 • www.amt.com • sales@amt.com Lightbulb_HalfH.indd 1 74 | BROADBAND PROPERTIES | www.broadbandproperties.com | January/February 2009 6/5/08 10:15:25 PM
Xelerated Shows Unified FTTx Access for EPON, GPON, 10G PON, LTE, P2P and WiMAX From BBP Wires STOCKHOLM – ASSP-based chipset vendor Xelerated’s (www.xelerated.com) new AX family of programmable wirespeed Ethernet switches is the first line of devices to allow network equipment vendors and carriers to use a unified Ethernet-based FTTx access solution in a single design. The AX family, a 100 Gigabit-ready series based on Xelerated’s patented dataflow architecture, is optimized to deliver IPTV and Videoon-Demand. Fully programmable, it allows for easy adaptation to carrier requirements and new access standards, such as DSL Forum WT-201 (TR101) and WT-145. It also enables carriers and vendors to extend the lifetime of access equipment to 20+ plus years, and to accelerate time to market for new, revenuegenerating services. Based on a network processor core embedded into the Ethernet Switch, the AX switches retain flexibility for ring, star, dual star and meshed topologies, while providing low cost and high performance in the access. They offer advanced user flow management of quadruple play services for voice, video, television and data as well as Carrier Ethernet services such as E-LAN, E-Line and E-Tree for business users. I-temp variants are also offered for hardened outdoor applications, which are common in the US, and in Europe for fiber-to-thecurb or -node deployments. Specifically, the AX240 and AX340 devices support advanced traffic management to QOS for quadruple-play services with fine-granular user flow management (EIR, CIR, CBS, EBS) and flow control. Flexible service provisioning is supported with features like carrier-grade OAM protocols, such as 802.1ag, 802.1ah, ITU1731. Synchronous Ethernet and precision time protocol support wireless and circuit/leased line emulation. Carrier grade reliability with memory protection, high service availability, detect and recover from incidents within 50 ms, node and link redundancy and hitless in-service upgrades are supported. The AX series is fully software compatible with the HX300 family of products, as well as its previous generation network processor, the X11. Prepare your community for tomorrow with Connexion Technologies… You can provide for the ever-changing technological needs of residents without touching your budget. By partnering with Connexion Technologies to install a cutting-edge Fiber to the Home network in your community, your residents can enjoy the best entertainment and communications services delivered over a fiber-optic network. This network will also be ready to handle almost any new service that comes to market. Find out more at www.connexiontechnologies.net or contact us at 919.535.7329. January/February 2009 | www.broadbandproperties.com | BROADBAND PROPERTIES | 75
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