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BTS gets up close and
personal with service
Brunel Trade Services have made
a £500,000 investment in digital
print and software applications that
offer creative ways of personalising
promotional products.
BTS’s investment in personalisation
software comes from customer
demand for targeted promotional
products. Personalisation enables
the customer to target individuals,
resulting in high levels of recall and
campaign response.
Personalisation methods offered
by BTS will be tailored to customer
requirements.
Customers may choose to illustrate
a company or person’s name within
an image or to vary the advertising
text on each page of a calendar.
BTS has provided a web library at
www.calendargallery.co.uk for customers
to browse and select images.
The company says it will offer a consultative
approach to customer requirements,
matching the campaign
objectives with the most appropriate
personalised application.
BTS will be able to offer personalisation
on a number of different applications
including calendars, desk
pads, greetings cards and postcards.
The company recently demonstrated
the breadth of personalised
applications on an Easter card to the
trade. The cards were illustrated individual
names within images, and
contact details for mailing on the
reverse.
The campaign received an overwhelming
response, with 87 per cent
of customers contacted remembering
receiving the card, of which 28
per cent placed an inquiry.
BTS Managing Director Sue Tugman
said: “Now, even more than
ever, we are competing for reduced
advertising spend. Personalisation
can communicate advertising messages
in a powerful and memorable
way as well as adding value to any
promotional campaign.”
For more, visit tradeonly.com/bts
Order, and you could win
To celebrate the launch of its personalised
products, BTS is offering
the chance to win £200 in Marks &
Spencer vouchers.
BTS says its investment in personalised
images comes from customer
demand for targeted promotional
products.
Personalisation presents the person’s
or company name within the
image, enabling the customer to target
individuals, resulting in high levels
of recall and campaign response.
BTS has provided a library on its
website www.bruneltradeservices.
com, for customers to browse and
select images. An unbranded website
will also be provided.
To be in with a chance of winning
the vouchers, simply order any personalised
image product by August
31.
It’s time
for tee as
bpma gets
set for golf
The bpma will be hosting its
Annual Charity Golf Day on September
23 at Chobham Golf Club in Surrey.
The tournament provides an excellent
opportu§nity for suppliers
and distributors to network and is
also a great opportunity to reward
hard-working staff.
The 69-par 18-hole course, located
in a secluded mature woodland
area, challenges the skills of high and
low handicap players alike.
The evening raffle and auction proceeds
will be donated to Myeloma
UK, a bone marrow cancer charity.
Teams of four players are required.
You can submit your own teams,
otherwise individual entries are also
welcome and will be teamed up accordingly.
Bpma members and nonmembers
are welcome.
Refreshments throughout the day,
a goodie bag and a three-course dinner
are included in the price. Dinneronly
guests are also welcome.
Prices are £99 per player, £396
for one team, £673.20 for two teams
and £891.12 for three teams. All
prices exclude VAT.
For more information or to make
a booking, contact Daniela Arena at
the bpma on daniela@bpma.co.uk
Got a story for us
If you’ve got a good story to tell
about your company, don’t keep it
to yourself – share it with us here at
PPD. E-mail it to editor@ppda.co.uk,
preferably with hi-res pictures.
PSI’s warming up its star team Promise of support from bpma
The first ever PSI Congress will take
place in Germany on October 6.
The emphasis is very much on
teamwork, pointed up by the event
being held at the Allianz Arena in Munich,
where the stars of the FC Bayern
soccer team ply their trade.
PSI’s Michael Freter said: “This is
our way of filling the gap in the European
events calendar.”
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The goal of the one-day event is to
bring together the entire “four-player
formation” in order to highlight and
discuss current marketing topics.
The “starting team” for an open
panel discussion at the congress incluedes
Dr Michael Gross, the former
Olympic swimming champion who is
now a successful agency owner.
More at tradeonly.com/psi
The bpma’s continued support
through both the supplier and distributor
sectors was the focus of this
year’s Patrons Dinner, held at the
House of Commons.
It sought to build on the success of
last year’s initiative, when the bpma
appointed four vice-presidents, two
for supplier members and two for
distributor members to pioneer activity.
Gill Thorpe, chairperson of the
bpma, commented, “It was clear that
many of the members were unaware
of our defined refocus last year.
“Trade only suppliers and Distributors
now have their own BPMA
champions and we will ensure that
their particular needs and requirements
are not only understood but
acted upon.”