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PPD Magnetics Advert 22/6/09 09:01 Page 1
Regulars
One day to get
your message
over to others
UK manufactured
Fridge Magnets
at Far East Prices
The recent high profile campaign
by EDF Energy highlights
perfectly how event marketing
has changed in recent times
and can promote specific issues,
causes and topics to an
otherwise untouched audience.
Green Britain Day, being held
on July 10, is being marketed as
an occasion of “Britain leading the
fight against climate change”, and
is intended to become an annual
event.
The official day brings together
the Olympics as an event, Britain as
a nation and EDF as a core sponsor
itself.
The campaign is centered around
one central theme – green issues
and the fight against climate change
in particular.
Obviously, it’s a topic close to my
heart and is growing on the agenda
of many others.
EDF has invited charities to partner
with them on Green Britain Day,
whilst anyone else interested has
an opportunity to participate in any
way they can.
It appears that companies are
now prepared to put the main message
of helping the environmental
forward and, by association, are
eco-promoting themselves in its
wake.
As a specialist supplier of environmental
products, we are obviously
exposed to more “green marketing”
than most suppliers.
However, it has become noticeable
how the emphasis has
changed recently.
No longer are we seeing oldstyle
company and brand marketing
alongside the message of what our
items are made from.
More and more, the campaigns
are specific to green issues and
focus on how responsible an organisation
is, socially and environmentally.
Whole campaigns based on the
environment and social issues are
being designed as a key element
to a growing number of marketing
activities.
Companies are promoting their
internal philosophies and principles
ahead of particular products or
services they supply, meaning the
importance of how they are being
Green Day
Evan Lewis
perceived is becoming more important.
Clearly, a company the size of
EDF can afford to create its own
green day but the recent World
Environment Day (it’s held on June
5 each year) also saw hundreds of
smaller organisations centre their
marketing campaigns around a
green theme.
There are now enough “days”
championing a cause of one sort
or another that organisations can
search online for one that suits
them specifically and centre their
event or campaign on it. World
Oceans Day, for example, followed
very soon after World Environment
Day.
However, it centred on topics that
may have suited companies better
than World Environment Day.
It is clearly much cheaper to
work with existing events that help
promote your message than try to
start you own like EDF; however,
they are no less effective.
In fact, these events often carry
the credibility associated with their
organisers that can rub off on supporters
or partners to these events.
We have this year listed upcoming
events of this sort in our newsletter
and website; it’s worth pointing
these out to potential or existing
customers as perfect opportunities
for self promotion.
Who knows, you may just get
their business too.
Best deal in the UK!
High quality fridge magnets
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T: +44 (0) 1485 529100 | E: sales@listawood.com | www.listawood.com
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