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Willie Wetsuit dives<br />

into the market with<br />

his safe sex message<br />

Brightbutton is bringing a new<br />

angle to the safe sex message<br />

with a fun new product.<br />

The appropriately-titled Willie Wetsuit<br />

is a mini neoprene wetsuit condom<br />

holder that protects the contents<br />

from damage.<br />

Brightbutton says Willie Wetsuit is<br />

a “confident and fun way to carry a<br />

condom”.<br />

It cleverly uses the mini wetsuit<br />

to protect the condom and also<br />

comes printed with a safe sex motto<br />

from Willie Wetsuit – “always protect<br />

yourself before you dive in”. Ahem,<br />

quite.<br />

Available in seven different colours,<br />

Willie Wetsuit can be imprinted with a<br />

company logo or message in up to<br />

four colours on both sides.<br />

Willie Wetsuit also has a key ring<br />

attachment too, so it’s easy to clip to<br />

a set of keys or a bag.<br />

Brightbutton granted <strong>PPD</strong> an exclusive<br />

interview with Willie Wetsuit.<br />

He told us: “When Brightbutton invited<br />

me to be their mascot for their<br />

new condom holder, I was over the<br />

moon.”<br />

Brightbutton founder William Ellis<br />

added: “It’s been great working with<br />

Willie Wetsuit, as he’s so committed<br />

to spreading the word about safe sex.<br />

When we set out to create a unique<br />

condom holder, we felt that there<br />

could only be one man for the job.”<br />

Willie joins a wide range of<br />

Brightbutton products, including<br />

Cocoon, a unique promotional<br />

lens cleaner) which won the<br />

runner-up prize for the bpma’s Most<br />

Innovative Product of 2008.<br />

For more details about these<br />

products, visit tradeonly.com/<br />

brightbutton<br />

Stirring stuff for chocolate fans<br />

Stir Crazy is the latest hot chocolate drink from Sweet<br />

Temptations launched to an amazing reception at the recent<br />

Caffe Culture exhibition.<br />

Sweet Temptations says the response to the product<br />

was overwhelming, with staff on the stand struggling to<br />

cope with the number of visitors wanting to find out more<br />

about this luxury chocolate drink with a new twist.<br />

The product, a 50g chunk of high quality solid chocolate,<br />

comes with a spoon already affixed ready to stir into<br />

hot milk, producing a delicious drink as the chocolate<br />

melts.<br />

With a great variety of 40 different flavoured chocolate<br />

options, from orange to wasabe and banana to Indian<br />

spices, drinking hot chocolate becomes a whole<br />

new experience. Those who can’t want to wait for all the<br />

chocolate to melt into the drink can simply lick it off the<br />

spoon.<br />

For more, visit tradeonly.com/sweettemptations<br />

Products<br />

Another new product<br />

from Brightbutton<br />

is Tulip, which<br />

prevents earphones<br />

from<br />

damage and<br />

tangling.<br />

Tulip works<br />

by holding the<br />

left and right<br />

earbud in<br />

place, whilst at<br />

the same time<br />

the neoprene<br />

fabric protects<br />

the earbuds from<br />

damage.<br />

Designed to stay on<br />

the wire, Tulip slides down<br />

the earphone wire so you<br />

can listen to your music.<br />

Once you have finished<br />

listening, it easily slides<br />

back up the earphone<br />

wire to control and protect<br />

the earbuds – helping to<br />

keep your earphones in<br />

perfect condition.<br />

Available in seven<br />

colours, Tulip can be<br />

imprinted in up to four<br />

colours on both sides.<br />

Brightbutton’s William<br />

Ellis said “Tulip retains<br />

the ease of wrapping the<br />

earphone wire around the<br />

listening device, but solves<br />

the tangling by carefully<br />

controlling and protecting<br />

the left and right ear bud.”<br />

Really a sign<br />

of the times<br />

Anokimobi has announced a<br />

breakthrough, with the launch of<br />

the world’s first solar powered<br />

Electro Luminescent (EL) signs.<br />

The signs are<br />

e c o - f r i e n d l y,<br />

highly visible<br />

and cost-effective,<br />

with the<br />

potential to save<br />

businesses millions<br />

in electricity<br />

costs.<br />

The EL solar signs allow branded<br />

messages to be broadcast to<br />

previously untapped audiences.<br />

Most suited to sunny climates,<br />

a typical sign can provide between<br />

six and 14 hours of continuous<br />

illumination from daytime charging,<br />

depending on the model. Unlike<br />

signs that use solar power to<br />

light very simple shapes made up<br />

of LED lights, EL signs can broadcast<br />

complex design sequences<br />

and detailed messages.<br />

More information at tradeonly.<br />

com/anokimobi<br />

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