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PCD
Fruit of the
Loom offers
new harvest
for students
Fruit of the Loom has launched its Collegewear
Yearbook – a new 20-page brochure packed with
stylish gear for today’s appearance-conscious students.
The brochure presents the complete Fruit of the
Loom Collegewear collection, which includes the
new Hooded Ts and Organic Cotton Ts; the sporty
Baseball and Ringer Ts; the company’s best-selling
Polo styles, plus a selection of fashionable Hooded
Sweats and Jog Pants.
There are many complementary styles for both
male and female students, all available in a palette
of the most popular collegiate colours.
The brochure also details a range of special
garment features that contribute to the products’
popularity.
Brand Director Alison McKenzie said: “We’ve developed
the Collegewear Yearbook as a carefullytargeted
sales and marketing tool that will appeal
directly to buyers in the further and higher education
markets.
“Our research shows a strong and growing demand
for good quality branded merchandise from
colleges and universities. Students love to wear
sweatshirts emblazoned with their university’s
name, polos embroidered with club and society
logos, and souvenir T-shirts celebrating Student
Union events.”
With universities and colleges at the forefront
of ethical and environmental activism, Fruit of the
Loom has also introduced its “Fruit Code”.
This outlines the company’s commitment to
minimising its impact on the environment, and to
making a positive contribution to the communities
in which it works.
For more, visit tradeonly.com/fotl
Here comes the sun
– and the exercise!
Many amateur sportsmen feel it with the first
faint sunbeams – the itch to be out in the
open.
German-based Daiber (available in the UK
through Cybernecard)claims its comprehensive
sports wear range provides any athlete with the
outfit suitable for his or her chosen sport.
A good choice for hot temperatures is the Running
Tank, available for both men and women.
The top is breathable, fast-drying and comfortable
due to moisture management. A reflective
print at the back increases safety.
The tank top is available in black/red, ocean/
white, berry/black, orange/black, yellow/black and
white/black. A new colour combination for ladies’
tank is royal/white.
The version for men is offered in royal/white,
red/white, orange/black, yellow/black and white/
black.
Daiber’s latest team wear collection also offers a
lot for individual athletes.
Probably especially useful, given the traditional
British weather, is the Team Rain Jacket.
Get one of these and the training schedule can
continue even in poor weather. It’s durable, wind
and water-proof.
Daiber says the jacket offers comprehensive
protection, thanks to its mini rip-stop structure with
PU coating and the integrated hood in the collar.
Two zipped side pockets, an inner pocket and
a mobile phone pocket offer enough room for all
small items, such as an MP3 player and house
keys.
The jacket can be ordered in royal/navy, black/
white, green/black and red/black.
Kids can also get on with their training without
getting wet, thanks to the addition of the Team
Rain Jacket Junior.
If the summer lives up to expectations, though,
athletes may find themselves with rather different
challenges.
Daiber’s Breathable Bike Gloves Summer help
keep a firm grip on bike handle bars and Nordic
walking sticks.
The gloves offer a low degree of moisture absorption
and temperature adjustment, as well as a
non-slip print on the palm.
The back of the glove is made of structured
elastic fabric, while the palm is made of synthetic
leather with ergonomic gel padding.
When exercising in the sun, good heat protection
is essential – headgear needs to be lightweight
as well as avoid heat accumulation.
For this problem, Diaber has its new Action
Cap.
It’s made of 100% polyester and it is breathable
and light due to the mesh inset. The checked
pattern on the upper peak gives a suitably sporty
look. The cap can be ordered in white, red, khaki,
grey, navy and black.
Sportsmen can also keep a cool head with new
Diaber’s Coolmax Cap.
This is made of material which is both breathable
and quick-drying.
It is available in white, chrome, red, navy and
black.
For more, visit tradeonly.com/cybernecard
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