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R&M Data Center Handbook

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www.datacenter.rdm.com<br />

There is also a trend for companies to offer a complete package by way of acquisitions, from planning to<br />

construction, up to the complete equipment including cabinets and cabling, thus using the "one-stop shopping"<br />

aspect as a selling point. Typical examples are Emerson and the Friedrich Loh Group.<br />

Often, service data center customers themselves hire service providers to equip their rented space or they define<br />

the specifications for products and solutions that service providers have to comply with.<br />

Service providers equipping data centers strongly influence the product selection. They usually have two sections,<br />

network planning and installation.<br />

<strong>Data</strong> center operators like to work with companies they know and trust, and they are open to their product<br />

recommendations and positive experience reports. This in turn affects the operators' purchase decisions, also due<br />

to their assumption that it will lower installation costs.<br />

When the data center is located in a rental property, one must also respect the owner's specifications.<br />

2.4.2. Motivation of the Customer<br />

A data center project requires large staff and personnel resources and it involves risks. Here are listed reasons for<br />

a company to undertake such a project – again divided by data center operator type:<br />

Enterprise <strong>Data</strong> <strong>Center</strong>s<br />

• Increasing occurrence of IT failures<br />

• Existing capacities are not sufficient to meet the growing requirements, often due to increased power<br />

needs and climate control requirements<br />

• Technological developments in applications and concepts, such as the server and storage landscape,<br />

and virtualization and consolidation measures<br />

• Latency requirements, resulting from business models and applications<br />

• Requirements resulting from IT risk management and IT compliance, such as:<br />

o Backup data centers, disaster data centers<br />

o Increasing availability<br />

o Structuring problems<br />

o The data center is located in a danger zone<br />

o Inspection of security concepts<br />

• Consequences of IT governance requirements<br />

• Focusing on core competencies of the company<br />

• The existing data center will not be available in the future because it is moved or the operator will cease<br />

operation<br />

• The systems installed are not state-of-the-art and no longer profitable<br />

• The terms of existing contracts are expiring (outsourcing, service contracts, rental agreements, hardware,<br />

and others)<br />

• Cost-saving requirements<br />

• <strong>Data</strong> center consolidation<br />

• Corporate restructurings<br />

• Centralization requirements<br />

• Continual improvement process<br />

• And many more<br />

Service <strong>Data</strong> <strong>Center</strong>s<br />

• Development of additional areas<br />

• Development of a new site<br />

• Customer requirements<br />

• Continual improvement process<br />

• Improving performance features<br />

• Cost reduction<br />

• Corporate directives<br />

• And many more<br />

R&M <strong>Data</strong> <strong>Center</strong> <strong>Handbook</strong> V2.0 © 08/2011 Reichle & De-Massari AG Page 39 of 156

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