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Annual Report 2010-2011 - Colombo Stock Exchange

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Sector Review - Tyre<br />

The conventional capacity in the Agricultural segment, which<br />

is the fastest growing segment, was enhanced in order to meet<br />

the increased seasonal demands.<br />

The sale of “Arpiradial”, which was introduced few years ago,<br />

has performed well. The process facilitates the retreading of<br />

radial tyre casings, giving strength and retread ability to the<br />

casings and uses specially designed radial tread designs. The<br />

Company intends in introducing a larger product range in the<br />

radial tyres since the customer base is moving to radial tyres<br />

from the bias tyres, increasing the demand for more radial tyres<br />

in the future.<br />

The Company has consolidated its position in the trading<br />

business and has successfully completed the year under review<br />

with a substantial turnover growth. At present the Company is<br />

the sole agent for Birla tyres India, and also represents Corsa<br />

tyres in Indonesia. Birla Tyres are the manufacturers of truck,<br />

light truck and agricultural vehicles. Corsa tyres specialize<br />

in supplying tyres for passenger cars and vans. In addition<br />

to this, sales of tubes, flaps and three-wheeler tyres have<br />

also increased. The wide dealer network has proved to be a<br />

significant competitive advantage which has enabled the timely<br />

delivery of imported tyres island wide within a day.<br />

The Company introduced radial truck tyres with the Birla<br />

Company, further the Company also intends in increasing the<br />

product portfolio by introducing automotive batteries to the<br />

market.<br />

The Company’s profitability was affected by the high price of<br />

raw material during the year. Efficient management of costs<br />

however enabled the company to maintain profitability.<br />

The capacity is fully utilized by providing services to outside<br />

customers with higher energy and labour efficiencies. The<br />

production efficiency will be increased further in the coming<br />

year to enhance the quality of the products.<br />

Arpidag International entered the international market by<br />

exporting tread in small quantities to Europe and also the<br />

Company plans to further increase exports in the coming year.<br />

Richard Pieris Rubber Compounds Ltd.<br />

Richard Pieris Rubber Compounds provides mixing services to<br />

Richard Pieris Tyre Company, several other companies within<br />

the Group, and various external customers. The company has<br />

state-of-the-art machinery in its factory which provides a high<br />

level of quality. The company now also sells chemicals to local<br />

manufacturers.<br />

The Company is continuing its efforts to find potential<br />

customers for milling services and help the other two<br />

companies in the sector to achieve a higher market share by<br />

providing an excellent mixing service.<br />

The right product portfolio and dynamic service levels has<br />

been the key to the sector’s success. The location of plants and<br />

island wide distribution network enables quick delivery. A “One<br />

day service” was introduced in designated areas with tyres in<br />

these areas are being delivered within a day enabling dealers<br />

to control their working capital requirements.<br />

The sharp increase in the raw material prices proved to be a<br />

considerable challenge during the year under review. Rubber<br />

prices have doubled during the last twelve months and there<br />

is no indication that these prices will come down in the near<br />

future. Steps have been taken to increase efficiency and<br />

maintain production at the optimum level for each plant. The<br />

Company continuously invests in the work force and believes<br />

that efficient human resources is vital to its growth.<br />

Arpidag International (Pvt.) Ltd<br />

Arpidag International is a pioneer in supplying the pre- cured<br />

treads to the tyre industry. It supplies pre-cured tread mainly<br />

to the Richard Pieris Tyre Company while it also supplies to<br />

external customers through the ATM brand. The Company has<br />

been awarded with the process quality certification of “ISO :<br />

9001”<br />

23<br />

<strong>Annual</strong> <strong>Report</strong> <strong>2010</strong>/<strong>2011</strong> | Richard Pieris and Company PLC

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