Annual Report 2010-2011 - Colombo Stock Exchange
Annual Report 2010-2011 - Colombo Stock Exchange
Annual Report 2010-2011 - Colombo Stock Exchange
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Risk Management<br />
Risk Exposure Group Objectives Risk Minimization Strategies<br />
7. Procurement Risk • To minimize risk associated with<br />
price and availability.<br />
8. Inventory • To reduce stock obsolescence and<br />
manage stock holding costs.<br />
• Reducing the risk associated with<br />
theft and shrinkage<br />
9. Risk of Competition • To maximize our market share and<br />
maintain market leadership in the<br />
respective industries.<br />
10. Intellectual Capital<br />
Risk<br />
11. Capital Investments<br />
Risk<br />
• To protect ourselves against possible<br />
violations, fraudulent usage and<br />
infringements on the Group’s<br />
copyrights.<br />
• To minimize risk of not meeting profit<br />
expectations.<br />
• Developing new products to improve quality and<br />
manage costs.<br />
• Establishing relationships with many global and local<br />
suppliers for raw materials and commodities in order<br />
to reduce over-dependency on a single supplier/<br />
brand.<br />
• Ensuring effective category management to reduce<br />
the risk of non-availability of goods at our retail<br />
outlets.<br />
• Adoption of backward integration strategies.<br />
• Centralized purchasing division which has enabled us<br />
to create a reliable network of global suppliers.<br />
• Entering into forward contracts for raw material<br />
purchases.<br />
• Adopting a monthly declaration policy.<br />
• Identifying slow-moving stocks and effectively laying<br />
out a channel for these to be sold off.<br />
• Adopting security systems at the Retail outlets such<br />
as security tags with alarm systems, surveillance<br />
cameras and deployment of security to manage theft.<br />
• Ensuring high standards of quality in the eyes of the<br />
customer.<br />
• Increasing productivity and efficiency in order<br />
to ensure our prices remain competitive despite<br />
increasing wage, energy and transportation costs.<br />
• Carrying out Research and Development activities to<br />
identify needs.<br />
• Further strengthening our Arpico brand through<br />
aggressive advertising campaigns and target<br />
marketing.<br />
• Introducing pioneering products.<br />
• The introduction of a CRM program in our retail chain.<br />
• The provision of various value added services at our<br />
key retailing outlets.<br />
• Registering our brands and trade marks.<br />
• Successfully obtaining patents for manufactured radial<br />
tyres.<br />
• Furthering our Arpico brand image through<br />
promotions and advertising.<br />
• Adopting a stringent approval procedure for Capital<br />
expenditure based on the level of investment and the<br />
expected pay back.<br />
• Carrying out extensive feasibility studies for large<br />
scale investments. External expertise is obtained<br />
wherever required.<br />
43<br />
<strong>Annual</strong> <strong>Report</strong> <strong>2010</strong>/<strong>2011</strong> | Richard Pieris and Company PLC