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Annual Report 2010-2011 - Colombo Stock Exchange

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Risk Management<br />

Risk Exposure Group Objectives Risk Minimization Strategies<br />

7. Procurement Risk • To minimize risk associated with<br />

price and availability.<br />

8. Inventory • To reduce stock obsolescence and<br />

manage stock holding costs.<br />

• Reducing the risk associated with<br />

theft and shrinkage<br />

9. Risk of Competition • To maximize our market share and<br />

maintain market leadership in the<br />

respective industries.<br />

10. Intellectual Capital<br />

Risk<br />

11. Capital Investments<br />

Risk<br />

• To protect ourselves against possible<br />

violations, fraudulent usage and<br />

infringements on the Group’s<br />

copyrights.<br />

• To minimize risk of not meeting profit<br />

expectations.<br />

• Developing new products to improve quality and<br />

manage costs.<br />

• Establishing relationships with many global and local<br />

suppliers for raw materials and commodities in order<br />

to reduce over-dependency on a single supplier/<br />

brand.<br />

• Ensuring effective category management to reduce<br />

the risk of non-availability of goods at our retail<br />

outlets.<br />

• Adoption of backward integration strategies.<br />

• Centralized purchasing division which has enabled us<br />

to create a reliable network of global suppliers.<br />

• Entering into forward contracts for raw material<br />

purchases.<br />

• Adopting a monthly declaration policy.<br />

• Identifying slow-moving stocks and effectively laying<br />

out a channel for these to be sold off.<br />

• Adopting security systems at the Retail outlets such<br />

as security tags with alarm systems, surveillance<br />

cameras and deployment of security to manage theft.<br />

• Ensuring high standards of quality in the eyes of the<br />

customer.<br />

• Increasing productivity and efficiency in order<br />

to ensure our prices remain competitive despite<br />

increasing wage, energy and transportation costs.<br />

• Carrying out Research and Development activities to<br />

identify needs.<br />

• Further strengthening our Arpico brand through<br />

aggressive advertising campaigns and target<br />

marketing.<br />

• Introducing pioneering products.<br />

• The introduction of a CRM program in our retail chain.<br />

• The provision of various value added services at our<br />

key retailing outlets.<br />

• Registering our brands and trade marks.<br />

• Successfully obtaining patents for manufactured radial<br />

tyres.<br />

• Furthering our Arpico brand image through<br />

promotions and advertising.<br />

• Adopting a stringent approval procedure for Capital<br />

expenditure based on the level of investment and the<br />

expected pay back.<br />

• Carrying out extensive feasibility studies for large<br />

scale investments. External expertise is obtained<br />

wherever required.<br />

43<br />

<strong>Annual</strong> <strong>Report</strong> <strong>2010</strong>/<strong>2011</strong> | Richard Pieris and Company PLC

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