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w o r k p l a c e p r a c t i c e s<br />

Recruitment and talent management<br />

Sustainable recruitment practices and how to win and retain<br />

stars in the “war for talent”<br />

Recruitment is not an exact science. Often decisions are<br />

made on candidates that are based more on gut feel than<br />

objective judgement. Yet this can be one of the most costly<br />

mistakes you can make.<br />

So where should you start when reviewing your recruitment<br />

practices And what do you need to do to give yourself the<br />

best chance of retaining the best performers<br />

<strong>Business</strong> strategy and cultural alignment<br />

How many people and what sort of skills and behaviours are<br />

you going to have to bring in your business to achieve your<br />

strategic plan for your business This is as important as these<br />

are the people who are responsible for the delivery of this<br />

strategy.<br />

It is equally important that you break down the personal<br />

attributes you will be seeking, such as evidence of leadership<br />

qualities. Do not forget to include their wider company<br />

obligations, such as upholding OHS standards, and any<br />

expectation you have of them that fall outside the standard<br />

template. If your job descriptions lack role clarity you risk your<br />

people not being not focused on the higher value activities<br />

that you require.<br />

A lot of time can be wasted, or worse, if a dispute arises<br />

and it can increase frustration levels for all involved.<br />

Being clear about what you need a staff member to do and<br />

achieve is paramount in getting business goals achieved, and<br />

a good position description should help<br />

you do that.<br />

• Your method of sourcing these<br />

people needs to be defined as<br />

well. For instance, do you need<br />

to find experienced sales people<br />

with networks in your <strong>industry</strong><br />

• What have you put in place to<br />

identify these people and attract<br />

them to your business<br />

• Are executive recruiters an<br />

important part of this or can you find<br />

them using social-media networking<br />

sites such as LinkedIn<br />

• It is well documented how important<br />

workplace culture is to the<br />

performance and reputation of a<br />

business. How much time have you spent really defining<br />

the qualities that you want your people to have, and why<br />

Advertising the role<br />

If you are advertising the role directly it is important to<br />

take some time to produce something that represents your<br />

business in the way you would like to be portrayed. Do not fall<br />

into the trap of just giving a factual summary of the role with<br />

no explanation of the advantages the role represents.<br />

Think about all of the positives of the role and select three<br />

that you think are key draw cards to potential candidates.<br />

Ensure you get the basics right, and clearly identify the<br />

location and any important considerations such as travel.<br />

Research shows that advertising the salary or contract<br />

rate improves the hit rate of candidates, and I am yet to<br />

hear a convincing argument for not including it in your<br />

advertisement.<br />

Job descriptions<br />

Once you have identified the key skills and personal<br />

characteristics required for a role you are ready to develop a<br />

job description, or review an existing one.<br />

You must have clear, measurable key performance<br />

indicators for which are mainly tactical and task-based<br />

for employees, and key result areas for management roles.<br />

BIKE<strong>Business</strong><br />

b u s i n e s s t o b u s i n e s s<br />

26 July - August 2012<br />

Many top<br />

candidates<br />

have been<br />

lost with<br />

a low-ball<br />

offer<br />

The interview process<br />

Successfully hiring a strong candidate<br />

depends, in part, on having positive<br />

interview experiences with your preferred<br />

candidates.<br />

The following steps are key to<br />

achieving this:<br />

Plan the process<br />

If you are sure about what you want you<br />

are more likely to identify professionals<br />

who fit the bill. If you are still working<br />

out politics, funding or personalities, you<br />

are better off waiting to start the hiring<br />

process.<br />

There are also marketing issues involved in making a<br />

successful hire. If the previous candidate had difficulties, or<br />

the organisation is in transition, you need to think about how<br />

you will present this to a prospective candidate.<br />

The more you have thought about key issues, and the<br />

more you have addressed glaring weaknesses in reporting<br />

systems, operating priorities or personal interaction, the better<br />

your chances of making an outstanding hire. Candidates<br />

understand there are challenges in every role... they may not<br />

understand procrastination or avoidance.<br />

Evaluate all candidates on the same objective criteria:<br />

When you ask all candidates similar questions you can<br />

compare their responses more precisely. If all candidates are<br />

treated with similar respect and are asked to meet similar<br />

criteria you can trust your result when one emerges as the<br />

consistent candidate of choice. This approach is helpful then<br />

you are reviewing two equally qualified candidates. Avoid<br />

questions that raise issues of marital status, religion, politics,<br />

gender or sexual orientation. These questions are simply<br />

illegal.<br />

They will have reviewed the website, read your literature<br />

and have a working familiarity with your operations.<br />

Depending on the nature of the role, use your questions to<br />

figure out which candidates are responding with standard<br />

answers and those who are thinking critically about the<br />

challenges you put to them.

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