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australia's motorcycle parts & accessories industry - Bike Business ...

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BMW Motorrad: ABS available as standard in<br />

all models from MY2013<br />

Increasing importance is attached to the issue of safety<br />

in public and political debate. As a leading <strong>motorcycle</strong><br />

manufacturer, BMW Motorrad has always been aware of its<br />

social responsibility in this connection. In 1988 the company<br />

presented the world’s first serial production <strong>motorcycle</strong>s with<br />

the antilock brake system (ABS) – the most effective technical<br />

safety bonus to this day.<br />

The next logical step follows now: from model year 2013,<br />

BMW Motorrad will be offering ABS as a standard feature in<br />

all models. The company is being proactive here, significantly<br />

pre-empting the requirement for ABS likely to be introduced<br />

in 2016 for all newly registered <strong>motorcycle</strong>s in Europe. The<br />

first new models in which this measure is to be applied are the<br />

parallel-twin-powered BMW F 700 GS and BMW F 800 GS.<br />

n e w s<br />

Road bikes lead growth in 2012 <strong>motorcycle</strong> sales<br />

Motorcycle sales in Australia increased in the first half of<br />

2012, according to figures releases today by the Federal<br />

Chamber of Automotive Industries (FCAI).<br />

In the six months to the end of June, 51,952 <strong>motorcycle</strong>s<br />

Shineray to lap Australia<br />

Derk Bruinsma from the Isle of Wight in<br />

the UK recently embarked on a journey<br />

from Wollongong, NSW, around<br />

Australia aboard a Shineray XY250GY-<br />

2 Enduro bike supplied by Shineray’s<br />

Australian distributor, Zuma.<br />

On the week leading up to his<br />

departure in early June Derk fabricated<br />

a chequerplate platform at Zuma’s<br />

headquarters for his customised<br />

luggage system, which includes an<br />

auxiliary 12v battery to power up his<br />

notebook computer and mobile phone,<br />

and to provide LED lighting when<br />

setting up camp.<br />

Derk estimates he’ll spend around<br />

six months on the road, his intention<br />

being to use the roads least travelled,<br />

and he also hopes to take in Cape York<br />

in Far North Queensland.<br />

Derk says he chose the Shineray<br />

Enduro for its excellent build quality,<br />

performance and fuel efficiency. To<br />

follow his journey visit the following<br />

Facebook page: www.facebook.com/<br />

shineray<strong>motorcycle</strong>s<br />

were delivered to Australian customers, representing an<br />

increase of 1,331 units (or 2.6 per cent) over the same period<br />

in 2011.<br />

Sales growth was mostly driven by the road bike segment,<br />

which increased 8.4 per cent (1,567 units) to 20,174 and the<br />

All-terrain Vehicle (ATV) segment, which increased by 3.4 per<br />

cent (357 units) to 10,951 compared with the first six months<br />

of 2011.<br />

Scooter sales saw a big drop to 5,233 units, being 13.6 per<br />

cent or 832 less scooters sold year to date compared with<br />

last year.<br />

The off-road segment accounted for 15,594 sales (to the<br />

end of June) for a 30 per cent market share.<br />

The road bike segment remains the single largest by<br />

market share, with half-year sales representing 39% of all<br />

<strong>motorcycle</strong>s sold.<br />

ATV deliveries represented 21 per cent of the market, while<br />

scooters’ share decreased to 10 per cent.<br />

Honda was the number one brand, delivering 11,788<br />

<strong>motorcycle</strong>s to the end of June.<br />

Yamaha was in second position to the end of June with<br />

8,692 sales, followed by Suzuki (6,105), Kawasaki (4,612)<br />

and Harley-Davidson (3,643).<br />

BIKE<strong>Business</strong><br />

5 July - Aug 2012 b u s i n e s s t o b u s i n e s s

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