University Centre Doncaster University Centre Doncaster

University Centre Doncaster
www.don.ac.uk/uc
CIM Professional
Diploma
Marketing
VALIDATED BY: THE Chartered Institute of Marketing
Level
Is this course for me
will learn how to write,
Entry requirements
Six
This course is aimed at those who
implement and evaluate an
Applicants should have a CIM
Duration
work in marketing management
or those who have another
effective marketing plan to meet
your marketing targets.
Professional Certificate in
Marketing (Level 4); a Business or
Intensive weekends: 4 full day
Saturdays for each unit
Part time, 1 or 2 years, 3 hours a
week for each unit over a period
of 8 weeks
Location
High Melton
Starts
September and January
management role with a
marketing element, such as:
operational marketers,
departmental managers,
functional managers, brand
managers, account managers,
agency managers, marketing
executives or business
development managers.
Successful students can gain
direct entry onto the Postgraduate
Course description
In this course you will develop
your skills in planning, decision
making, prioritising, information
management, environmental
monitoring, evaluation,
communications, creative
thinking and balancing the
interests of stakeholders.
Marketing Bachelors, Masters
Degree or equivalent, where a
minimum of one third of the
credits come from Marketing
(ie 120 credits in Bachelors
Degrees or 60 credits with
Masters Degrees); or sufficient
experience in marketing
management to pass the entry
test to Level 6.
Diploma in Marketing (Level 7) or
you may be eligible to study other
professional qualifications in
management or human resources
at a similar academic level
(Level 5).
How will this course help me and
my organisation
This course will help build your
practical skills in operational
marketing management and
maximise opportunities for your
company. You’ll achieve an
internationally recognised
qualification and become an
Associate of the Chartered
Institute of Marketing (ACIM). You
Modules include:
Unit 1: Marketing Planning
Process
Unit 2: Delivering Customer
Value Through Marketing
Unit 3: Managing Marketing
Unit 4: Project Management in
Marketing
Assessment
You’ll be assessed for each of the
four units by a work-based
assignment, a three-hour
examination based on a pre-seen
case study, a work-based
assignment and a work-based
project respectively.
The course tutor is available to
discuss your specific needs and
match these to the appropriate
course.
Cost
£270 per unit (CIM studying
membership and assessment fees
are not included in the University
Centre fees or reduced fees, and
are payable direct to the CIM on
enrolment.)
All details and prices are correct at
time of going to press October 2011.
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