University Centre Doncaster University Centre Doncaster

University Centre Doncaster
www.don.ac.uk/uc
CIM Introductory
Certificate
Marketing
VALIDATED BY: THE Chartered Institute of Marketing (CIM)
Level
Three
Duration
Intensive weekend: 4 half day
Saturday sessions that would
cover both units
Part time: 3 hours per week over
a period of 6 weeks
Location
High Melton
Starts
September and January
Is this course for me
If you want a career in marketing,
but don't have the qualifications
or the experience, then the
Introductory Certificate in
Marketing is for you. This course
is aimed at people who want to
find out more about marketing,
whether they are in a job that
involves marketing or not.
Typically, you might be new to
marketing, working in an
administrative role, or have a little
marketing involvement working
in roles such as: event
management assistant, personal
assistant, customer service
assistant. You may be a nonmarketer
(possibly middle
How will this course help me and
my organisation
This qualification offers both a
fast and fantastic route into a
marketing career. You will have
the opportunity to further your
marketing knowledge and get a
taster of the CIM’s range of
Professional Qualifications. You
will also develop the knowledge
and skills to support others in
basic marketing tasks.
Course description
Modules include:
Unit 1: What is Marketing
Unit 2: Understanding
Customer Relationships
Entry requirements
This is an open access
qualification, so no qualifications
or marketing experience is
necessary. However, some work
experience would be
advantageous.
Cost
£470.00 (CIM studying membership
and assessment fees are not
included in the University Centre
fees or reduced fees and are
payable direct to the CIM on
enrolment.)
All details and prices are correct at
time of going to press October 2011.
management) wanting to develop
a broader knowledge of marketing,
or doing a modern apprenticeship
equivalent. Successful students
may progress to the CIM
Professional Certificate in
Marketing (Level 4).
Assessment
You will be assessed for the two
units by a one-hour online test
and a written project made up of
short work-based tasks. You will
be awarded for each unit
separately, however students who
wish to be awarded the CIM
Introductory Certificate, need to
complete the assessments for
both units successfully.
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