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University Centre Doncaster www.don.ac.uk/uc CIM Professional Diploma Marketing VALIDATED BY: THE Chartered Institute of Marketing Level Is this course for me will learn how to write, Entry requirements Six This course is aimed at those who implement and evaluate an Applicants should have a CIM Duration work in marketing management or those who have another effective marketing plan to meet your marketing targets. Professional Certificate in Marketing (Level 4); a Business or Intensive weekends: 4 full day Saturdays for each unit Part time, 1 or 2 years, 3 hours a week for each unit over a period of 8 weeks Location High Melton Starts September and January management role with a marketing element, such as: operational marketers, departmental managers, functional managers, brand managers, account managers, agency managers, marketing executives or business development managers. Successful students can gain direct entry onto the Postgraduate Course description In this course you will develop your skills in planning, decision making, prioritising, information management, environmental monitoring, evaluation, communications, creative thinking and balancing the interests of stakeholders. Marketing Bachelors, Masters Degree or equivalent, where a minimum of one third of the credits come from Marketing (ie 120 credits in Bachelors Degrees or 60 credits with Masters Degrees); or sufficient experience in marketing management to pass the entry test to Level 6. Diploma in Marketing (Level 7) or you may be eligible to study other professional qualifications in management or human resources at a similar academic level (Level 5). How will this course help me and my organisation This course will help build your practical skills in operational marketing management and maximise opportunities for your company. You’ll achieve an internationally recognised qualification and become an Associate of the Chartered Institute of Marketing (ACIM). You Modules include: Unit 1: Marketing Planning Process Unit 2: Delivering Customer Value Through Marketing Unit 3: Managing Marketing Unit 4: Project Management in Marketing Assessment You’ll be assessed for each of the four units by a work-based assignment, a three-hour examination based on a pre-seen case study, a work-based assignment and a work-based project respectively. The course tutor is available to discuss your specific needs and match these to the appropriate course. Cost £270 per unit (CIM studying membership and assessment fees are not included in the University Centre fees or reduced fees, and are payable direct to the CIM on enrolment.) All details and prices are correct at time of going to press October 2011. 90 91
University Centre Doncaster www.don.ac.uk/uc CMI Diploma Leadership Management VALIDATED BY: THE Chartered Management Institute (CMI) Level Is this course for me unlimited access to Europe's most Assessment Five This course is for middle comprehensive management There are seven units, plus one Duration managers who already have skills in areas such as managing information resource, the Management Information Centre overarching project. The units are assessed using various methods: Part time, 1 year, 6 hours a week, activities, resources, people and (MIC). a case study, continuing Wednesday 1.00pm – 7.30pm Location High Melton, or where employers have a significant number of staff they wish to develop, a flexible, customised programme can be offered in-house. Starts September and January information. You may already have responsibilities including allocating work to others, achieving results by using resources effectively, carrying out policy in a defined area of authority, controlling limited financial budgets or contributing to broader activities such as change programmes and recruitment. Successful students can progress onto the BA in Business and Management. Course description Attendance at a Friday and Saturday sequential may be a part of the programme, normally in February/March. Modules include: Personal Development as a Manager and Leader Information-based Decision Making Performance Management professional development evidence, presentation, role play, simulations and work-based evidence. Entry requirements You will need to hold a Level 3 or equivalent management qualification or have work experience in a management role. You will also have an interview with a member of the CMI Programme team. How will this course help me and my organisation This is a practical course focusing Resource Management Meeting Stakeholder and Quality Needs Conducting a Management Cost £1500 on developing you as a middle manager, using management theory and principles. It will Project Project Development and Control All details and prices are correct at time of going to press October 2011. provide a foundation to your Human Resource continuing professional and Development personal development in the Managing Recruitment and workplace. Students also gain Selection. 92 93
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