1996 - European Telework Week

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Telework 96 Germany Open Day GDE & TA Netherlands Open Day - Telework & Satellite Offices Netherlands Studie-middag Telewerken Denmark Distance arbejde 17-11-95 TA TeleArbeit Open Doors - 10 17-11-95 Open Doors - 120 17-11-95 Rijkswatersta at Noord-NL 28-11-95 TeleDanmark Consult Conference - 90 Conference - 90 Gladbeck & Geilenkir-chen Throughout Holland Golden Tulip Hotel, Drachten Radisson SAS Hotel, Copenhagen 3.3. Impact Constructed around three previously planned events in Rome, Vienna and London, the week was brought together using various methods. A core working group of consultants and DG XIII officials managed, in a short space of time, to plan and implement a pan- European media/public relations plan, where more than 1,000 journalists working in all sectors of the media were contacted on several occasions with news releases and invitations to attend events. This three language PR campaign worked well, prompting further enquiries from media as diverse as EuroNews (the cable and satellite TV news service based in Lyons), to The European newspaper (circulation now exceeds 300,000 copies a week) to the UK's Sunday Telegraph newspaper, a one hour programme on Dutch national television and reams of coverage in national and specialist newspapers and magazines. ETW also had its own Web home page and a special public messaging and library section on the Telework Europa Forum of CompuServe. The first Press Release was issued on 31 July 1995. This contained extracts from Peter Johnston’s original letter, inviting interested parties to sign the Expression of Interest, along with the background notes for journalists, giving statistics on the current deployment of telework in Europe. This was faxed, posted and e-mailed to more than 600 journalists/publications. The second press release was centred on Martin Bangemann’s decision to become official “patron” of the week. This press release was issued to almost 1,000 journalists/media on September 10, 1995. Again, distribution was largely by fax, with some e-mail and a small number by post. 3.3.1. Wider electronic dissemination While journalists were contacted directly, contact with national organisers, organisations which had signed the original Expression of Interest, and others had to be maintained. Electronic files were uploaded to the Telework Europa Forum of CompuServe and to the MTA Web Server, so that Internet users could “look up” information free of charge. All issued press releases were also posted to various discussion groups used by journalists, such as CIX on the Internet. - 60 -
Telework 96 In all, the media relations work meant the creation of 87 separate working files and the upload of more than 100 files to the electronic forums on both CompuServe and the WWW. 3.3.2. Other materials A full page A4 colour advertisement was placed in Telewerken magazine (The Netherlands) the European Journal of Teleworking and the Teleworker magazine (UK). Total circulation approximately 10,000. This advertisement formed the basis of the A5 flyer, which was produced and distributed by the central dissemination facility of the Belgium Teleworking Association. 3.3.3. Measuring effectiveness It has proved to be almost impossible to track all media mentions of European Telework Week and the individual events bundled into and around the week. However, reported media events are: • Sweden - more than 130 separate press stories have appeared, along with mentions on several TV programmes. • Ireland - a large, 16 page Telework supplement was printed in the Sunday Business Post on November 12. (circulation 50,000). • The European newspaper published three articles over a month, relating to the week and certain aspects. (weekly circulation 230,000). • EuroNews, the cable and satellite TV station based outside Lyons in France has already broadcast 20 slots based on video footage from The Netherlands and Sweden and has accepted two more videos from Germany and The Netherlands for future transmission. (broadcast claim of more than 10 million potential viewers). • UK - the BBC Radio 5 magazine programme broadcast two mentions of ETW during the week. (listening audience of 500,000, official BBC measurement). • Spain - newspapers such as Il Mundo have carried telework stories. (Il Mundo daily circulation of 807,000). • UK - Financial Times and The Times (Interface section) have carried interviews based around the week. (FT - 320,000 daily, Times - 372,000 daily). • The Netherlands - a one hour live broadcast of the National Teleworking Awards from Amsterdam (estimated viewing audience of one million). • Wall Street Journal, International Edition (based in Brussels) carried part of the original press release and included a review feature before Christmas. (daily circulation in Europe of 200,000). • In Belgium and the Netherlands national co-ordinators kept close track of the publications regarding the activities during European Telework Week: 55 articles were clipped in both daily press (Le Soir, De Standaard, De Telegraaf,...) and specialist press. - 61 -
Page 1 and 2:
Actions for stimulation of transbor
Page 3 and 4:
Foreword FOREWORD Today telework is
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Acknowledgements ACKNOWLEDGEMENTS M
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Table of contents TABLE OF CONTENTS
Page 9 and 10: Table of contents 4. TELEWORK UNDER
Page 11 and 12: Telework 96 1. INTRODUCTION 1.1. Wh
Page 13 and 14: Telework 96 So is the “ACTS Telew
Page 15 and 16: Telework 96 2. TELEWORK STIMULATION
Page 17 and 18: Telework 96 Evolution of the n° of
Page 19 and 20: Telework 96 EMPLOYMENT CREATION. It
Page 21 and 22: Telework 96 2.2. The employment and
Page 23 and 24: Telework 96 need to be balanced and
Page 25 and 26: Telework 96 1. An opening into the
Page 27 and 28: Telework 96 Global trends such as d
Page 29 and 30: Telework 96 • the percentage of v
Page 31 and 32: Telework 96 in many labour-intensiv
Page 33 and 34: Telework 96 competition authorities
Page 35 and 36: Telework 96 The UK and France are t
Page 37 and 38: Telework 96 The telework demand fig
Page 39 and 40: Telework 96 critical times on ad ho
Page 41 and 42: Telework 96 The present tax laws in
Page 43 and 44: Telework 96 2.5. Telework and Small
Page 45 and 46: Telework 96 ‘smallness’ of any
Page 47 and 48: Telework 96 • Grouping SMEs regio
Page 49 and 50: Telework 96 2.6.2. Telecentres and
Page 51 and 52: Telework 96 The TWIN pilot sites, t
Page 53 and 54: Telework 96 2.7.3. Maximising the a
Page 55 and 56: Telework 96 2.7.5. Using technology
Page 57 and 58: Telework 96 3. EUROPEAN TELEWORK WE
Page 59: Telework 96 Germany Irish Teleworki
Page 63 and 64: Telework 96 In Sweden, where nation
Page 65 and 66: Telework 96 4. TELEWORK UNDER THE A
Page 67 and 68: Telework 96 4.2.3. Planned Output f
Page 69 and 70: Telework 96 AC 028 TOBASCO - Toward
Page 71 and 72: Telework 96 AC075 EIES - European I
Page 73 and 74: Telework 96 AC114 SMARTS - SME and
Page 75 and 76: Telework 96 Special attention is ne
Page 77 and 78: The development of EU actions to st
Page 79 and 80: The development of EU actions to st
Page 81 and 82: ACTS and the Chain Concertation Mec
Page 89 and 90: Participants In Telework Initiative
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Participants In Telework Initiative
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Participants In Telework Initiative
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Publications Annex 4 ANNEX 4 PUBLIC
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Publications Annex 4 1. PUBLICATION
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Publications Annex 4 T1020 La Gacet
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Publications Annex 4 2. PUBLICATION
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Network Sources of Published Inform
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Network Sources of Published Inform
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1996 - European Telework Week

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