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64 — 2010 <strong>FINANCIAL</strong> <strong>REPORT</strong><br />
1.3. SIGNIFICANT EVENTS<br />
1.3.1. Creation of LB Poker<br />
On 18 January 2010 la <strong>Française</strong> <strong>des</strong> <strong>Jeux</strong> formed a partnership<br />
with Groupe Lucien Barrière leading to the creation of a joint<br />
venture, LB Poker, on 25 May 2010. The company is 43.84%<br />
owned by la <strong>Française</strong> <strong>des</strong> <strong>Jeux</strong>, 43.84% by Groupe Lucien<br />
Barrière and 12.32% by Online Gaming 3D. It offers a range<br />
of online poker games, operated in compliance with the Act<br />
of 12 May 2010.<br />
The acquisition cost for LB Poker was €7.3m, paid for through an<br />
increase in the share capital, fully paid up. In addition la <strong>Française</strong><br />
<strong>des</strong> <strong>Jeux</strong> granted the entity a current account advance in the gross<br />
amount of €16.7m.<br />
1.3.2. Acquisition of LVS<br />
To strengthen its technological expertise in online gaming, on<br />
23 March 2010 la <strong>Française</strong> <strong>des</strong> <strong>Jeux</strong> acquired UK software<br />
publisher LVS (Laverock von Schoultz). Based in London and<br />
an expert in Internet technologies, LVS is a European benchmark<br />
amongst suppliers of betting software platforms. It notably<br />
worked with la <strong>Française</strong> <strong>des</strong> <strong>Jeux</strong> to set up its new online<br />
sports betting offer, ParionsWeb, which was launched in<br />
November 2009. This confi rmed the Group’s positioning as an<br />
integrated operator in the fi eld of sports betting. In the retail<br />
network as on the Internet, this acquisition helps to ensure<br />
that the offer is highly responsive to players’ expectations, and<br />
to provide them with the highest level of security.<br />
The cost of this acquisition inclu<strong>des</strong> an upfront payment of<br />
£2.7m and additional, post-transaction payments.<br />
2<br />
SIGNIFICANT ACCOUNTING POLICIES<br />
2.1. GENERAL PRINCIPLES<br />
The fi nancial statements of la <strong>Française</strong> <strong>des</strong> <strong>Jeux</strong> Group are<br />
prepared in accordance with general accepted accounting<br />
principles in France, pursuant to the laws, decrees and regulations<br />
in force. They are prepared on a going concern basis.<br />
2.2. INTANGIBLE ASSETS AND PROPERTY,<br />
PLANT AND EQUIPMENT<br />
Development expenditures are recognised as assets if they<br />
relate to clearly identifi able projects that have a genuine<br />
chance of technical success and commercial profi tability or<br />
economic viability. In accordance with Regulation CRC No.<br />
2004-06, only expenses incurred during the development<br />
phase are capitalised as assets; expenses incurred during the<br />
research phase are recognised as expenses.<br />
The development expenditures of la <strong>Française</strong> <strong>des</strong> <strong>Jeux</strong> relate<br />
to software projects that are part of a development project.<br />
The development expenditures of la <strong>Française</strong> <strong>des</strong> <strong>Jeux</strong> include:<br />
– internal man-days in the IT department valued at a rate<br />
including payroll and project-related expenses (operating<br />
expenses, offi ce technology, buildings)<br />
– costs of subcontracting under state control.<br />
Development projects are amortised on a straight-line basis<br />
over their useful life. In the case of projects relating to several<br />
applications, the useful life adopted is that of the application<br />
most affected. The software concerned is amortised over<br />
terms ranging from 2 to 11 years.<br />
Intangible assets and property, plant and equipment are valued<br />
at their acquisition cost (purchase price plus related fees).<br />
The amortisation periods in 2010 are the following:<br />
Intangible assets<br />
Straight-line basis:<br />
Software 2 to 11 years<br />
Brands acquired 10 years<br />
Tangible assets<br />
Straight-line basis:<br />
Buildings 20 to 25 years<br />
Building improvements 10 years<br />
Lottery terminals 2 to 10 years<br />
Furniture and equipment 3 to 10 years<br />
Declining-balance depreciation:<br />
Hardware 3.25 to 7 years<br />
If there is an indication that an impairment loss has occurred, and<br />
in accordance with CRC Regulation 2002-10 relative to the<br />
depreciation and amortisation of assets, la <strong>Française</strong> <strong>des</strong> <strong>Jeux</strong><br />
performs an impairment test on the assets concerned at the<br />
balance sheet date.<br />
The present value, which is the higher of the market value or value<br />
in use, is then compared to the net value of the asset (or group<br />
of assets). Impairment is recognised if the former is less than the<br />
latter, and is equal to the difference between the two amounts.<br />
Value in use is generally estimated by discounting future cash<br />
fl ows, and market value is assessed in terms of recent transactions,<br />
contractual items or industry practices.