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National Horticultural Research Network - Horticulture Industry ...

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<strong>National</strong> <strong>Horticultural</strong> <strong>Research</strong> <strong>Network</strong><br />

Fruit Sector RD&E Framework September 2010<br />

__________________________________________________________________________________<br />

1.1.1.1 Production and locations<br />

Pome Fruit<br />

Apples: Australian apple production decreased in the period. Victoria (43% of the national crop)<br />

dominates production with remaining production shared equally between other States.<br />

Pears: Australian production was static during the period. Victoria is the dominant producer for fresh<br />

and canning production with 85% of the national crop.<br />

Stone Fruit<br />

Peaches: Australian production declined during the period, probably linked to a decline in the<br />

canning industry (nectarine production increased in the period so it is likely that peach production for<br />

fresh fruit markets also increased). Victoria is the dominant State with 74% of national production.<br />

Nectarines: Australian production increased in the period, largely due to the planting of white-fleshed<br />

varieties in Victoria for export to Asia. Victoria is the major producer with 48% of the national crop.<br />

Cherries: Over a 4 year period, there was a small increase from the high production 2003 year as new<br />

plantings come into production. NSW is the lead State followed by Victoria, with significant increases<br />

from a small production base in SA and Tas.<br />

Berries<br />

Strawberry: Production increased during the period, driven by a 3-fold expansion in production in<br />

Queensland. In 2002 the dominant producer was Victoria but by 2007 Queensland had become the<br />

lead State with 60% of the national crop. While grouped here under “Temperate Fruits”, a more<br />

accurate description of the climate under which strawberry production is conducted in Queensland is<br />

“Sub-tropical”<br />

Blueberry: Production doubled during the period. NSW is the lead producer with 87% of the national<br />

crop.<br />

1.1.1.2 <strong>Industry</strong> Outlook and Drivers<br />

Pome<br />

In the 5 -10 year timeframe, apple imports from New Zealand, Chile, USA, China and Argentina are<br />

expected to erode the domestic market with inexpensive, good quality fruit. To improve global<br />

competitiveness local producers must:<br />

significantly increase productivity to reduce unit cost ($/kg);<br />

improve quality (higher percent packout and higher percentage of fruit produced in the<br />

desired size range;<br />

improve supply chain efficiencies.<br />

The industry requires product differentiation and product value adding in the face of overseas<br />

competition.<br />

As imports increase, national biosecurity capability will become increasingly important for the<br />

management of risks associated with the import of apples.<br />

Stone Fruit (including cherries)<br />

The domestic market is currently oversupplied, especially in the peak production month of January,<br />

due to reduced access to export markets such as Taiwan. Eating quality is inconsistent, which hinders<br />

efforts to increase domestic consumption. <strong>Industry</strong> resources have been applied to gain access to<br />

additional export markets.<br />

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