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<strong>National</strong> <strong>Horticultural</strong> <strong>Research</strong> <strong>Network</strong><br />

Vegetable Sector RD&E Framework September 2010<br />

___________________________________________________________________<br />

2.1.2.2 <strong>Industry</strong> Outlook and Drivers - Brassica vegetables<br />

In contrast to the Leafy and Asian vegetables, production trends indicate a mature domestic market<br />

for each of these crops. Loss of export markets has impacted upon cauliflower production in WA.<br />

These may be able to be regained if the AU$ returns to around US$0.70.<br />

The main issue for these crops is competitiveness against both fresh and frozen imports, requiring an<br />

increase in productivity. In the five years to 30 June 2007, total fresh and chilled Brassica vegetable<br />

imports grew by 86% to $41.4 million per annum, representing 18% of total industry value. The<br />

future demand for broccoli could be expected to be boosted by new generation phyto-nutrient<br />

products through the Vital Vegetables program and other initiatives.<br />

Strategies: include reduction in the cost of production to increase competitiveness against imports<br />

(primarily by mechanisation), and to regain export markets through the development of value added<br />

and differentiated products such as the Vital Vegetables program.<br />

2.1.3 Cucurbit Vegetables and Melons<br />

Table 10: Production data for major Cucurbit vegetables and melons<br />

Crop/year NSW Vic Qld SA WA Tas NT Total<br />

Melon 64,528 6,359 87,446 3,361 25,640 - 17,640 204,966<br />

2007 (t)<br />

Melon 35,597 5975 99,295 773 31523 - 3603 173,787<br />

2002 (t)<br />

Pumpkin 29,255 3,362 39,847 8,513 19,562 1,676 290 102,505<br />

2007 (t)<br />

Pumpkin 20,036 7,838 47,183 6,583 11,741 1,963 987 96,331<br />

2002 (t)<br />

Cucumber 4,105 370 16,869 19,184 1,161 22 220 41,931<br />

2007 (t)<br />

Cucumber 5,262 - 5,669 933 1,955 25 28 14,390<br />

2002 (t)<br />

Zucchini<br />

2007(t)<br />

1,470 2,909 16,301 677 2,142 71 135 23,704<br />

2.1.3.1 Production and Locations - Cucurbit Vegetables and Melons<br />

Table 10 shows the production by State of Cucurbit vegetables and melons for 2002 and 2007.<br />

Melon: Production increased during the period. The main production States are Qld (42%) and NSW<br />

(32%).<br />

Pumpkin: A small net increase in production during the period resulted from decreased production in<br />

Qld and Vic, partially offset by increased production in NSW, SA and WA. Qld is the major producer<br />

with 39% of the national crop, followed by NSW with 29%.<br />

Cucumber The major increase in production during the period was due to increases in SA and to a<br />

lesser extent Qld, largely due to the expansion of covered production and new product forms. SA is<br />

now the major producer with 45% of national production.<br />

Zucchini: No ABS figures are available for 2002. In 2007, Qld was the major producer with 69% of<br />

national production.<br />

37 | P a g e

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