INCLUSIVE BUSINESS

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DeLab Targets A univocal definition of people living at the BOP is not available. They can be either characterized by their income level, or, as London suggested (2007), by being so poor to be forced to transact within the informal market economy. According to Bais (2008:6) “the BOP population is [the one which is] hardly integrated into the global market economy and for sure does not benefit from it”. Eventually, Sen’s Capability Approach may add another perspective from which to understand BOP people’s features, namely considering them for missing the opportunity to unleash their potential and to realize personal capacities 9 . 7. London T. (2007), “A Base of the Pyramid Prospective on poverty alleviation”, William Davidson Institute Working Paper, 2-46. 8. Bais K. (2008), “The Base of the Pyramid as a development strategy”, Oxfam Novib Paper, 3, 1-18. 9. Sen, A. (1999), Development as Freedom, Knopf, New York: Oxord University Press, New York. 24
Chapter one Understanding BOP people by their market potential: a geographical comparison (Guesalaga and Marshall, 2008) Purchasing power Low High The Asian BOP tier has the highest purchasing power relative to Africa, Eastern Europe and Latin America/ Caribbean;The greatest buying power pertains to the BOP tier whose annual income of $1000 or less in Africa and Asia, whereas to Eastern Europe and Latin America/ Caribbean for the tier whose annual income is of $2000 or less 10 . 10. Gueslaga R. and Marshall P. (2008), “Purchasing power at the Bottom of the Pyramid: differences across geographic regions and incomes tiers”, Journal of Consumer Marketing 25(7), 413 - 418 25
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DeLab Time to be engaged Since 2000
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