INCLUSIVE BUSINESS

Inclusive Business Made in Italy
An Example
A successful experience, conveyed by a nonprofit organization
in the sector of health care is the World Toilet Organization
(www.worldtoilet.org). The organization aims at ensuring access
to latrines for the one-third of the world’s population that does
not have one, then more susceptible to diseases. Local communities,
after a technical training on production techniques
and materials available locally, build and become the owners of
low-cost latrines, creating around them a real enterprise, supported
by training on the business plan, marketing and sales.
After the training, where the benefits of creating a business
on these issues are illustrated, the small local entrepreneurs
decide to invest in the construction of low cost latrines. In this
way they start with a business that answer to a local requirement,
creating a market. In Cambodia and India this experience
has been successful. Given the importance of the issue and the
need to raise awareness of the world’s population, in 2013 a UN
resolution, supported by 122 countries, established the World
Toilet Day, the 19th, November.
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