INCLUSIVE BUSINESS

Inclusive Business Made in Italy
Conditions and characteristics
The attention of international donors, United Nations,
European Union, OECD, individual states and NGOs,
committed in international cooperation programs too
often similar to welfarism, has recently encompassed
the private sector into development policies in partner
countries. The emphasis is on a business model aimed
not only at ensuring profit to those who invest, but also to
improve the living conditions of the communities where
the business idea was developed, approaching the
concept of inclusive business, deriving from the BoP
approach theorized by Prahaland and Hart.
In this context, the innovation from the bottom
assumes particular relevance (eg, the use of particular
materials for construction, the exploitation of environmental
resources in a given ecosystem, the introduction
of a new technology for specific needs) together with the
concept of inclusive business, especially in areas such
as the environment, renewable energy, water and sanitation,
support for small farmers, just to name a few.
It is difficult to identify the basic conditions for the
development of an inclusive business project, since the
environment, the community and potential markets,
according to their characteristics, may vary. However,
some of these can be considered as cross-cutting
conditions, including:
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