INCLUSIVE BUSINESS
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DeLab<br />
Having said that, is this scenario so pessimistic to hinder<br />
any successful attempt of contributing to the Inclusive<br />
Business debate from the Italian perspective?<br />
The answer is certainly not. This is so not only because<br />
any country facing a severe financial and economic<br />
world crisis has the duty to look ahead and pave<br />
the way for its recovery through the implementation of<br />
different strategies, but also because any global crisis<br />
implies a reorganization of internal forces that leads to<br />
the optimization of the strongest national assets. In so<br />
doing, Inclusive Business may offer an interesting perspective.<br />
What is needed is, therefore, the willingness to analyse<br />
what still counts as strong national asset notwithstanding<br />
the poor economic performances and to start<br />
over again from this ground. What is at stake here is not<br />
only the creation of a new growth momentum but also the<br />
possibility to open an Italian way of being amongst the<br />
most innovative economies addressing global problems<br />
with a new vision.<br />
In the following, architecture&design and green technologies<br />
will be scrutinized with the lenses of Inclusive<br />
Business, being sectors that contribute to the Italian<br />
industry as sources of innovation, employment and<br />
growth. Each of them will be presented through innovative<br />
case studies that display some features of the<br />
Inclusive Business approach. Brief questions will give<br />
voice to the protagonists, and a third-party expert will be<br />
called to unfold features, problems and potentialities of<br />
the architecture & design sector, providing an external<br />
view on open issues and future perspectives.<br />
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