INCLUSIVE BUSINESS

DeLab
Green innovations
One of the reasons whereby the disruption of mainstream
business models is crucial is related to the need
of entering the BOP segment with environmentally-friendly
goods and services. Considering the massive amount
of people living in low-income countries, it is key to analyze
the environmental impacts of BOP businesses so to
avoid environmental hazards.
Inclusive Business sheds light on the opportunity to
experiment green technologies in BOP markets due to
the absence of competitors and the rapid diffusion of
technological innovations. More specifically, acknowledging
that green technologies are often disruptive in
character, London and Hart (2011:89) 21 looked at BOP
segments as ideal labs to implement the green technology
potential with no risk of path dependency. Hence,
coupling Inclusive Business (profit-driven) and a green
technology sensitivity (environment-driven) it is possible
to address untapped BOP markets with a business strategy
for boosting Sustainable Development in low-income
communites.
21. Chakravarti D. (2006), Voices unheard: the psychology of consumption in
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Cambridge, Cambridge University Press.
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base of pyramid a contextualized model”, Jornal of Production Innovation
Management, 29 (1): 21- 32.
24. London T. and Hart S. (2011), Next generation business strategies for the
Base of the Pyramid, New Jersey: Pearson Education and Financial Time Press.
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