INCLUSIVE BUSINESS

Inclusive Business Made in Italy
3. Do you think that entrepreneurial activities
focused on sustainable design may offer an opportunity
for an ethical internationalization of the design
sector, if applied in developing countries?
Ethical design can surely be the engine for an ethical
internationalization, especially if cultural features of
developing countries are coupled with the environmental
values. Nonetheless, a part from experiences involving
medium size companies, it is mandatory to have subsidies
for supporting this type of sustainable productions.
This is so because companies doing sustainable design
are often small and new, hence they cannot invest in
ethical internationalization, at least in the first years of
activities.
4. How do you engage the final users of your products
in the design phase? Do you think that the same
methods may apply to developing countries?
Every product we make is designed around the final
users. This is our method, the same that explains why we
do not have a storehouse but we produce every piece
tailoring it on the needs and wants of our customer. We
share with users our thoughts about the object, therefore
we establish a mutual relationship of understanding that
could make him/her aware of what we make and how.
Especially how.
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