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INCLUSIVE BUSINESS

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Inclusive Business Made in Italy<br />

5. How does a Social Housing project give voice to<br />

the needs of final beneficiaries?<br />

What we did was to engage the community of Tor<br />

Fiscale (already living in that area) to verify what were<br />

the needs and the local knowledge of housing technologies<br />

and sustainability issues. This phase of investigation<br />

was crucial for the entire process of design and project<br />

definition, orienting our following choices. The best<br />

aspect of this process was to customize the architecture<br />

to people’s needs, not only in terms of spaces but also in<br />

its intrinsic and operative essence.<br />

What has been explained above points at a future<br />

scenario in which environmental and social challenges<br />

will drive changes in the architectural sector. Sustainable<br />

performances in the production process and resource<br />

management, together with integrated communities<br />

and technology devices serving everyday’s needs of<br />

low-income people suggest the idea of an integrated<br />

approach, linking together people, environment and<br />

technology in a closed loop where none/nothing is an<br />

end-user since Everything is re-fed into the production<br />

cycle or re-absorbed by community dynamics.<br />

Such a circular way of thinking architectural and living<br />

standards is as innovative as it succeeds at shaping new<br />

sustainable habits, something that drives directly to the<br />

next case study: Reverse.<br />

73

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