INCLUSIVE BUSINESS
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DeLab: solutions about inclusive business<br />
Federica’s final words demonstrated how crucial it is<br />
to understand the needs of the beneficiaries, namely<br />
the final users of every item designed by Reverse. This<br />
is what Inclusive Business experts call “co-creation”<br />
namely a partnership between entrepreneurs and local<br />
developing expectations and solutions towards a shared<br />
product or service.<br />
Innovation, thus, relies on participative processes for<br />
defining methods and goals as well as intrinsic features<br />
that will characterize the product or service. New technologies,<br />
in this case, are key to adapt a mainstream<br />
good to the needs of different users and to the challenges<br />
of low-income markets. To this end, green technologies<br />
may contribute significantly to the process of optimization<br />
and/or radical innovation of product’s features. In<br />
the following paragraphs, two case studies will exemplify<br />
this concept.<br />
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