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The European Commission’s measure of consumer<br />

sentiment in Germany, meanwhile, has risen to its<br />

highest level ever. The equivalent survey for the<br />

eurozone as a whole is only marginally above its<br />

historical average and has stalled in recent months,<br />

at the same time as the survey for Germany has<br />

powered ahead.<br />

The differentials between the German and eurozone<br />

consumer sentiment surveys are at, or near to, their<br />

record highs across a range of the sub-components<br />

compiled by the European Commission. Looking<br />

specifically at consumers’ opinions on the general<br />

economic outlook, the German survey has surged to<br />

its highest ever level, with the gap to the equivalent<br />

survey for the eurozone at about thirty points, a<br />

record high by a huge margin (Chart 6).<br />

The EC survey of consumers’ assessment of the<br />

financial outlook also shows the differential relative to<br />

the eurozone at an all-time high in Germany’s favour.<br />

This reinforces the point made earlier that not only do<br />

German consumers feel that the economy is doing<br />

exceptionally well, they also feel more confident that<br />

they will benefit from the improvement, much more<br />

than they did in the prior upswing. This is positive<br />

from the perspective of the consumer contribution to<br />

future growth.<br />

This is not the case elsewhere. Despite the pick-up in<br />

economic conditions in the eurozone since spring<br />

2009, the purchasing intentions survey compiled by<br />

the EC has been close to its record lows. The<br />

equivalent survey in Germany has been increasingly<br />

steadily. The differential between the two is, like the<br />

rest of the sub-surveys, at an all-time high currently,<br />

having turned positive in Germany’s favour last year<br />

for the first time in its history.<br />

Confirmation required<br />

There is a caveat with the survey data. Though the<br />

figures are remarkably strong, they have often been<br />

a poor guide to spending trends in the past. This is<br />

illustrated in the dynamic correlation analysis in the<br />

article Germany: Consumer Clues in the <strong>Market</strong><br />

Mover of 4 November 2010. Even the highest of the<br />

correlations are not that impressive.<br />

Most consumer sentiment surveys in Germany have<br />

persistently over-predicted consumption growth since<br />

the upturn in the economy began in spring 2009, as<br />

they did in the last expansion. But this time should be<br />

different.<br />

The unemployment rate is near 20-year lows, wage<br />

growth is likely to pick up and monetary policy<br />

conditions are very loose. The longer the German<br />

economy does well, the higher the likelihood of a rise<br />

in permanent income expectations in the household<br />

30<br />

25<br />

20<br />

15<br />

10<br />

5<br />

0<br />

-5<br />

-10<br />

-15<br />

-20<br />

Chart 6: Consumer Sentiment<br />

EC Consumer Survey:<br />

Economic Outlook<br />

86 88 90 92 94 96 98 00 02 04 06 08 10<br />

Source: Reuters EcoWin Pro<br />

Germany less Eurozone<br />

sector in Germany and, in turn, the higher will be the<br />

probability of a change in attitudes to spending and<br />

saving. This may not be immediate but a combination<br />

of very loose monetary policy, strength in the labour<br />

market and record-high confidence right across the<br />

economy must surely have an effect over time.<br />

Our feeling is that the circumstances in Germany<br />

were very much moving in this direction during the<br />

prior expansion, only to be brought to a shuddering<br />

halt by the massive fall-out from the financial crisis.<br />

This hit the German economy especially hard given<br />

its unusually high export-to-GDP ratio and sensitivity<br />

to global trade.<br />

There is considerable potential for a larger growth<br />

contribution in Germany from private consumption<br />

given that it accounts for a relatively low share of<br />

GDP – 56% as of Q3 2010 on a constant price basis.<br />

Our forecasts for stronger spending growth in coming<br />

years are based mainly on our prediction of higher<br />

household real income growth. A sustained shift<br />

down in the savings rate, which is relatively high in<br />

Germany, is an additional source of upward risk to<br />

our growth forecast.<br />

In perspective<br />

Note that, despite the recovery, levels of output in<br />

Germany remain below their pre-crisis peaks. On the<br />

basis of our revised forecasts, we now expect GDP<br />

on a constant price basis to surpass its pre-crisis<br />

peak level (set in Q1 2008) in Q2 2011.<br />

We end with a warning about cold weather-related<br />

complications with the data around the turn of the<br />

year. This regularly plays havoc with the data flow in<br />

Germany, leading to confusion over the underlying<br />

state of the economy. Extreme cold in December last<br />

year has already seen unemployment unexpectedly<br />

rise. But this is merely a temporary disruption. Any<br />

data weakness near-term should be followed by a<br />

compensating rebound thereafter.<br />

Ken Wattret 13 January 2011<br />

<strong>Market</strong> Mover<br />

12<br />

www.Global<strong>Market</strong>s.bnpparibas.com

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