Smoking and mental health - NCSCT
Smoking and mental health - NCSCT
Smoking and mental health - NCSCT
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Population strategies to prevent smoking in <strong>mental</strong> disorders 6<br />
widely questioned. These <strong>and</strong> other labelling regulations are likely to change as a<br />
result of a new Tobacco Products Directive now expected in early 2013.<br />
6.2.4 Ending tobacco advertising, promotion <strong>and</strong> sponsorship<br />
Tobacco industry advertising <strong>and</strong> sponsorship encourages non-smokers,<br />
particularly young people, to take up smoking, discourages current smokers from<br />
quitting <strong>and</strong> hence increases tobacco consumption. 28,29 Cigarette advertising on<br />
television was prohibited in the UK in 1965, <strong>and</strong> an EU Directive has prohibited<br />
all other UK television tobacco advertising since 1991. 30–33 The Tobacco<br />
Advertising <strong>and</strong> Promotion Act 2002 prohibited most remaining UK tobacco<br />
advertising 34 in stages, beginning with press, billboard <strong>and</strong> direct marketing in<br />
2003, point-of-sale advertising in 2004 <strong>and</strong> tobacco company sponsorship from<br />
2005, in accordance with the most recent EU Tobacco Advertising Directive<br />
(2003/33/EC). 35<br />
Remaining media for tobacco advertising include point-of-sale displays, which<br />
have been prohibited in large shops in Engl<strong>and</strong> from April 2012 <strong>and</strong> in all other<br />
shops from 2015, with similar legislation likely to follow in Wales, Northern<br />
Irel<strong>and</strong> <strong>and</strong> Scotl<strong>and</strong>. Tobacco imagery continues to be common in the media,<br />
however, particularly in films watched by children <strong>and</strong> young people, 36 <strong>and</strong> is a<br />
strong determinant of smoking uptake, 37,38 which remains unchecked. Tobacco<br />
packaging is also a means of promoting tobacco br<strong>and</strong>s <strong>and</strong> related imagery, <strong>and</strong><br />
in 2012 the UK government launched a consultation on m<strong>and</strong>atory st<strong>and</strong>ardised<br />
packaging for all tobacco products.<br />
6.2.5 Price increases<br />
Raising the price of tobacco through tax is probably the most effective means of<br />
reducing short-term tobacco consumption, 39 <strong>and</strong> probably also of reducing<br />
smoking-related inequalities in <strong>health</strong>. 40 Globally, on average, a 10% increase in<br />
tobacco price reduces consumption by 4%; 41 in the UK the figure may be as high<br />
as 5%. 42 People on low incomes who smoke, <strong>and</strong> young people who smoke, are<br />
particularly responsive to these effects. 41<br />
As a result of successive tax increases, to the extent that tax currently constitutes<br />
almost 80% of the sale price of cigarettes, UK cigarette prices are now among the<br />
highest in Europe. 39,43 However, these increases have not kept pace with increases<br />
in income, <strong>and</strong> cigarette affordability is now around 50% greater in the UK than<br />
in the 1960s. 44 The impact of price rises as a disincentive to smoking is further<br />
undermined by the fact that cigarettes are in fact available in many different<br />
br<strong>and</strong>s with a range of prices, providing the opportunity to trade down to lower<br />
cost br<strong>and</strong>s, the availability of 10 packs of cigarettes, the lower cost of h<strong>and</strong>rolling<br />
tobacco <strong>and</strong> the availability of illicit tobacco.<br />
© Royal College of Physicians 2013 113