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WoolWorths holdings limited 2013 good BUsiness JoUrneY report

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SETTInG out<br />

GROWING OUR EMPLOYEE UNDERSTANDING<br />

AROUND SUSTAINABILITY<br />

We are also focused on communicating sustainability issues<br />

and our response to them to our employees so that they have<br />

a deeper understanding and backing of our Good Business<br />

Journey, and can apply this thinking at work and in their homes,<br />

as well as better engage with their colleagues and customers<br />

on these issues.<br />

Employee understanding and backing of our Good Business<br />

Journey is measured through our annual ‘Let’s Ask‘ people survey<br />

which has shown high levels of support, and a growth in this level<br />

of support over the last year. This year 74.1% of the scores in our<br />

Let’s Ask employee opinion survey were positive compared to<br />

75.1% last time.<br />

As part of growing our understanding about what our<br />

employees think, we conducted 17 focus groups across stores,<br />

divisional offices and head office. The feedback from our<br />

colleagues showed very <strong>good</strong> levels of awareness around the<br />

Good Business Journey, and indeed Good Business Journey was<br />

raised as a strategic focus that they know about, more than<br />

twice as often as any other focus. Despite the high levels of<br />

awareness, levels of understanding are still fairly low, although<br />

these are better where there is a Good Business Journey Champ<br />

that is very active in the store.<br />

Far more difficult to quantify is the innovation and enthusiasm<br />

of employees across the business in integrating sustainability<br />

thinking into their daily jobs, and bringing new projects to life that<br />

have changed the way we operate. The role of our employees<br />

in enabling our transformation endeavours has become more<br />

critical and better entrenched. The year under review has<br />

also seen an increased enthusiasm in Woolworths employee<br />

community involvement, particularly around the Woolworths<br />

Trust's 10th birthday celebrations 4 initiatives (see page 39).<br />

GROWING OUR PARTNERSHIPS<br />

FOR SUSTAINABILITY<br />

Experience has shown us that most sustainability challenges<br />

cannot be solved by one company acting alone, and we are<br />

excited about the support and input we have received from<br />

a range of stakeholders in implementing programmes like<br />

Farming for the Future, Fishing for the Future, EduPlant, sustainable<br />

transport and customer recycling.<br />

CASE STUDY: THE NETWORK FOR BUSINESS SUSTAINABILITY<br />

The Network for Business Sustainability (NBS) is a<br />

Canadian not-for-profit organisation that connects<br />

thousands of researchers and business leaders worldwide,<br />

with the goal of creating new, sustainable business models<br />

for the 21st century. The NBS has signed a memorandum<br />

of understanding with the Gordon Institute of Business<br />

Science (GIBS) at the University of Pretoria and the<br />

Graduate School of Business (GSB) at the University of Cape<br />

Town for the first regional affiliate of NBS in South Africa.<br />

NBS: South Africa (NBS: SA) will adapt NBS’s successful<br />

model for bridging academia and business. It will serve<br />

as an innovative hub of academics and business leaders<br />

focused on addressing business sustainability issues within<br />

an African context while underscoring NBS core values of<br />

purposeful collaboration.<br />

The following organisations are participating –<br />

Altron, Barloworld, De Beers, Discovery, Exxaro, Institute<br />

of Directors, National Treasury, Nedbank, Old Mutual,<br />

Santam, Transnet, Unilever, Woolworths, WWF-SA,<br />

Yellowwoods.<br />

Some of the shared learnings/feedback around<br />

Sustainability was:<br />

• Corporate culture in support of sustainability is<br />

key – ambassadors at senior level is crucial.<br />

• Limited resourcing and the need to balance strategic<br />

focus vs <strong>report</strong>ing vs visibility in/engagement with<br />

business.<br />

• Challenges around measuring social impact – what<br />

value does business add to the growth of our country?<br />

• Challenges in that people are not taught to make<br />

3 dimensional decisions – currently only look at<br />

commercial/technical dimensions. There is a need to<br />

incorporate and value sustainability considerations into<br />

investment decisions.<br />

• Transgressions of environmental laws/social license<br />

to operate are not seen as serious as commercial<br />

infringements (competition law as an example) either<br />

internally or by government.<br />

• Challenges shared around systemic water risk and the<br />

future of fossil fuels in SA.<br />

4 Woolworths Trust case study<br />

can be found on page 39<br />

WHL 28 / <strong>2013</strong> GOOD BUSINESS JOURNEY

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