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WoolWorths holdings limited 2013 good BUsiness JoUrneY report

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Environment<br />

FISHING FOR THE FUTURE<br />

Woolworths has for a number of years<br />

been concerned about the impact of<br />

overfishing in our own waters as well<br />

as the global impact of overfishing. We<br />

remain deeply committed to procuring all<br />

our seafood from sustainable fisheries<br />

and responsible farming operations.<br />

Since introducing our sustainable seafood<br />

policy in 2008, we have achieved a<br />

number of significant milestones in terms<br />

of our products, and are continually<br />

working to raise awareness of the issues<br />

and help our customers make informed<br />

choices.<br />

These milestones include:<br />

• Introduced our Sustainable Seafood<br />

Policy (2008)<br />

• Became the first retailer to sign the<br />

WWF-SASSI Retail Charter (2008)<br />

• Began our Sustainable Seafood<br />

journey by compiling Wild Caught and<br />

Aquaculture questionnaires (2008)<br />

• Introduced random DNA testing to<br />

ensure that species are correctly<br />

identified (2010)<br />

• Stopped selling Cape Salmon as a<br />

result of stock status (2010)<br />

• Facilitated the process of getting trout<br />

on the WWF-SASSI ‘green’ list (2011)<br />

• Stopped selling longline Yellowfin<br />

Tuna (2012)<br />

• Established a business –wide Fishing<br />

for the Future working group (2012)<br />

• Offered widest range of Marine<br />

Stewardship Council (MSC) certified<br />

species in South African retail (2012)<br />

• All our seafood counters are MSC chain<br />

of custody certified (2012)<br />

• Announced new retail commitments (<strong>2013</strong>)<br />

Educational initiatives during the same<br />

period included introducing colourcoded<br />

labelling for our seafood (2009),<br />

developing our first ‘Fishing for the<br />

Future’ reusable shopping bag to raise<br />

awareness among customers (2009),<br />

developing a second ‘Fishing for the<br />

Future’ bag (2012), and running a successful<br />

MSC-focused consumer awareness<br />

campaign (2012).<br />

Having accomplished all this, we<br />

have now set ourselves some equally<br />

challenging but achievable goals for the<br />

next few years.<br />

Woolworths Seafood<br />

Commitments<br />

By 2015, all our wild-caught seafood<br />

will be:<br />

• WWF-SASSI Green-listed or<br />

• caught from MSC (or equivalent) certified<br />

fisheries or<br />

• fisheries that are undertaking a credible,<br />

time-bound improvement project in order<br />

to reach these standards.<br />

All species produced by aquaculture<br />

will be:<br />

• WWF-SASSI Green-listed, or<br />

• Certified as Global GAP, Best Aquaculture<br />

Practise (BAP), Quality Trout UK (QTUK) or<br />

other credible standard, or<br />

• From aquaculture operations that are<br />

engaged in a credible, time-bound<br />

improvement project, or, where<br />

applicable,<br />

• From aquaculture operations that have<br />

formally committed to achieving the<br />

Aquaculture Stewardship Council (ASC)<br />

certification.<br />

By 2016, all applicable source aquaculture<br />

operations that are not WWF-SASSI<br />

Green-listed, will have formally committed<br />

to achieving ASC (or equivalent)<br />

certification.<br />

By end 2020:<br />

• From aquaculture operations that are<br />

engaged in a credible, time-bound<br />

Improvement Project or<br />

• All species from aquaculture operations<br />

will be WWF-SASSI Green-listed, or<br />

• Where applicable, from aquaculture<br />

operations that are ASC (or equivalent)<br />

certified.<br />

Woolworths, with the assistance of<br />

WWF, will determine the credibility of<br />

these Improvement Projects on a caseby-case<br />

basis and will provide guidance<br />

to fisheries/aquaculture facilities as to<br />

what constitutes a credible, time-bound<br />

improvement project.<br />

We will at all times be transparent in<br />

our sustainable seafood journey. For this<br />

reason we will annually publicise our<br />

progress by noting the ratio of Green<br />

listed to Orange listed species we sell.<br />

Currently 62% of what we sell, by volume,<br />

is green listed.<br />

We remain deeply<br />

committed to<br />

procuring all<br />

our seafood from<br />

sustainable fisheries<br />

and responsible<br />

farming operations.<br />

<strong>2013</strong> GOOD BUSINESS JOURNEY / WHL 69

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