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WoolWorths holdings limited 2013 good BUsiness JoUrneY report

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Transformation and corporate social investment<br />

SPONSORSHIP<br />

Our Sponsorship Policy aims to facilitate our activity as a<br />

dynamic role player and deliver to our business strategy,<br />

aligned at all times to our vision and values. Some of our key<br />

sponsorships include:<br />

Masterchef South Africa<br />

MasterChef is internationally the most successful reality cooking<br />

show and is by far the most credible cooking show on South<br />

African television.<br />

Our sponsorship supports our strategic position as THE food<br />

authority, and allows us to be part of the growing trend of social<br />

cooking, inspiring South Africans to come to Woolworths for<br />

<strong>good</strong> food to cook at home.<br />

The Cape Epic<br />

Our sponsorship underscores Woolworths position as the leader<br />

in <strong>good</strong> food and a healthy lifestyle. We prepare special meal<br />

packs containing foods specifically chosen by the Woolworths<br />

dietician according to international guidelines for peak<br />

performing endurance athletes. This year marked the fourth<br />

year of our sponsorship.<br />

Design Indaba<br />

Design Indaba is one of the foremost design events in the world,<br />

bringing the world’s foremost design thinkers to Cape Town<br />

every year. Woolworths has been a sponsor for ten years.<br />

Our sponsorship highlights innovation as one of our values<br />

and how design and innovation are at the core of decisionmaking<br />

around our products and services at Woolworths. It also<br />

reaffirms our commitment to design and design education as<br />

part of our Good Business Journey.<br />

No political donations were made, in line with our policy.<br />

<strong>2013</strong> GOOD BUSINESS JOURNEY / WHL 43

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