Optimizing Your Message Learn strategies to write high ... - meclabs

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Today we are going to learn a step-by-step copywriting framework that busy marketers can use to consistently write effective copy. 10
How People Tend to Think SUB STORY Climax Climax Falling Act. Rising Act. Resolution /Exposition Exposition ACT 1 ACT 2 ACT 3 Beginning (The Setup) Middle (The Confrontation) End (The Resolve) Resolution People’s thoughts tend to arrange themselves in story, therefore understanding your visitor’s thought sequence comes down to understanding the basic structure of a story. Each part of the conversion process can be tied to story…
Page 1 and 2: Copywriting on Tight Deadlines How
Page 3 and 4: Experiment: Control Control Origina
Page 5 and 6: Experiment: Treatment Treatment Tre
Page 7 and 8: Experiment: Results 103% Increase i
Page 9: ? How can I write effective copy wi
Page 13 and 14: How story connects to the conversio
Page 15 and 16: How story connects to the conversio
Page 17 and 18: Connecting to Copy ? So, how does s
Page 19 and 20: Optimization Summit 2011 Example Wh
Page 21 and 22: Optimization Summit 2011 Example: R
Page 23 and 24: Introduction: The 3-step framework
Page 25 and 26: Step 1: Create your exposition On a
Page 27 and 28: Step 1: Create your exposition The
Page 29 and 30: Step 2: Create your rising action W
Page 31 and 32: Step 2: Create Your Rising Action I
Page 33 and 34: Step 3: Create your climax/resoluti
Page 35 and 36: Step 3: Create Your Climax • Four
Page 37: Thank You Todd Lebo Senior Director

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