Optimizing Your Message Learn strategies to write high ... - meclabs

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Experiment: Treatment Treatment Treatment Landing Page: • The new headline and subheadline describe exactly what you get • Bullets are used to emphasize the valuable features of the service in an easy-to-read format • The new image is clearer and includes a caption that re-emphasizes the value proposition 4
Experiment: Treatment Treatment Treatment Landing Page: • Activate Your Free Trial” is used instead of “Please Enter Your Billing Information” or “Subscribe Now” messaging • Savings over the print edition instantly shows the customer the “value” • Button copy emphasizes the “receiving” aspect of the transaction instead of “giving” language such as “submit” 5
Page 1 and 2: Copywriting on Tight Deadlines How
Page 3: Experiment: Control Control Origina
Page 7 and 8: Experiment: Results 103% Increase i
Page 9 and 10: ? How can I write effective copy wi
Page 11 and 12: How People Tend to Think SUB STORY
Page 13 and 14: How story connects to the conversio
Page 15 and 16: How story connects to the conversio
Page 17 and 18: Connecting to Copy ? So, how does s
Page 19 and 20: Optimization Summit 2011 Example Wh
Page 21 and 22: Optimization Summit 2011 Example: R
Page 23 and 24: Introduction: The 3-step framework
Page 25 and 26: Step 1: Create your exposition On a
Page 27 and 28: Step 1: Create your exposition The
Page 29 and 30: Step 2: Create your rising action W
Page 31 and 32: Step 2: Create Your Rising Action I
Page 33 and 34: Step 3: Create your climax/resoluti
Page 35 and 36: Step 3: Create Your Climax • Four
Page 37: Thank You Todd Lebo Senior Director

Optimizing Your Message Learn strategies to write high ... - meclabs

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