Optimizing Your Message Learn strategies to write high ... - meclabs
Optimizing Your Message Learn strategies to write high ... - meclabs
Optimizing Your Message Learn strategies to write high ... - meclabs
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How s<strong>to</strong>ry connects <strong>to</strong> the conversion process<br />
Climax<br />
Exposition<br />
ACT 1 ACT 2 ACT 3<br />
Beginning (The Setup) Middle (The Confrontation) End (The Resolve)<br />
Resolution<br />
The Falling Action: As it relates <strong>to</strong> conversion, the falling action occurs after the conversion<br />
commitment has been made, and consists of all the steps that might be required <strong>to</strong><br />
actualize the decision (filling out payment info, shipping info, etc.). The falling action might<br />
be virtually absent if the payoff on the conversion commitment is actualized immediately<br />
(free digital offers, etc.).
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