Optimizing Your Message Learn strategies to write high ... - meclabs

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The Rising Action: Internal vs. external IMPORTANT NOTE: All five of these copy elements can appeal to both the internal and external challenges and triumphs of the character. External Story: Save the World The boss wants me to fix our metrics problems Internal Story: Become a Jedi Master I’d like to advance my career
Step 3: Create your climax/resolution Climax: Death Star explodes, rebels win. In a story, the climax is the single event that everything builds toward.
Page 1 and 2: Copywriting on Tight Deadlines How
Page 3 and 4: Experiment: Control Control Origina
Page 5 and 6: Experiment: Treatment Treatment Tre
Page 7 and 8: Experiment: Results 103% Increase i
Page 9 and 10: ? How can I write effective copy wi
Page 11 and 12: How People Tend to Think SUB STORY
Page 13 and 14: How story connects to the conversio
Page 15 and 16: How story connects to the conversio
Page 17 and 18: Connecting to Copy ? So, how does s
Page 19 and 20: Optimization Summit 2011 Example Wh
Page 21 and 22: Optimization Summit 2011 Example: R
Page 23 and 24: Introduction: The 3-step framework
Page 25 and 26: Step 1: Create your exposition On a
Page 27 and 28: Step 1: Create your exposition The
Page 29 and 30: Step 2: Create your rising action W
Page 31: Step 2: Create Your Rising Action I
Page 35 and 36: Step 3: Create Your Climax • Four
Page 37: Thank You Todd Lebo Senior Director

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