Optimizing Your Message Learn strategies to write high ... - meclabs
Optimizing Your Message Learn strategies to write high ... - meclabs
Optimizing Your Message Learn strategies to write high ... - meclabs
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How s<strong>to</strong>ry connects <strong>to</strong> the conversion process<br />
Climax<br />
Exposition<br />
ACT 1 ACT 2 ACT 3<br />
Beginning (The Setup) Middle (The Confrontation) End (The Resolve)<br />
Resolution<br />
The Climax: As it relates <strong>to</strong> conversion, the climax happens at the point of decision for the<br />
main conversion objective (<strong>to</strong> buy, submit information, etc.). Most of the time this happens<br />
at the call-<strong>to</strong>-action on the landing page, where the rising action is at the <strong>high</strong>est intensity.
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