Optimizing Your Message Learn strategies to write high ... - meclabs

More documents

Recommendations

Info

Step 3: Create your climax/resolution Web Page – Call to Action On a landing page, the climax is the main call to action. The goal is to lead the visitor to (and through) the pivotal decision.
Step 3: Create Your Climax • Four questions to ask yourself about your callto-action (CTA): 1. Is your CTA clearly visible? 2. Does your CTA imply value, immediacy, or urgency? 3. Does it come in the right time in the thought sequence/story? 4. Does your CTA ask or assume?
Page 1 and 2: Copywriting on Tight Deadlines How
Page 3 and 4: Experiment: Control Control Origina
Page 5 and 6: Experiment: Treatment Treatment Tre
Page 7 and 8: Experiment: Results 103% Increase i
Page 9 and 10: ? How can I write effective copy wi
Page 11 and 12: How People Tend to Think SUB STORY
Page 13 and 14: How story connects to the conversio
Page 15 and 16: How story connects to the conversio
Page 17 and 18: Connecting to Copy ? So, how does s
Page 19 and 20: Optimization Summit 2011 Example Wh
Page 21 and 22: Optimization Summit 2011 Example: R
Page 23 and 24: Introduction: The 3-step framework
Page 25 and 26: Step 1: Create your exposition On a
Page 27 and 28: Step 1: Create your exposition The
Page 29 and 30: Step 2: Create your rising action W
Page 31 and 32: Step 2: Create Your Rising Action I
Page 33: Step 3: Create your climax/resoluti
Page 37: Thank You Todd Lebo Senior Director

Optimizing Your Message Learn strategies to write high ... - meclabs

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?