Optimizing Your Message Learn strategies to write high ... - meclabs
Optimizing Your Message Learn strategies to write high ... - meclabs
Optimizing Your Message Learn strategies to write high ... - meclabs
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Experiment: Treatment<br />
Treatment<br />
Treatment Landing Page:<br />
• Activate <strong>Your</strong> Free Trial” is<br />
used instead of “Please<br />
Enter <strong>Your</strong> Billing<br />
Information” or “Subscribe<br />
Now” messaging<br />
• Savings over the print<br />
edition instantly shows the<br />
cus<strong>to</strong>mer the “value”<br />
• But<strong>to</strong>n copy emphasizes the<br />
“receiving” aspect of the<br />
transaction instead of<br />
“giving” language such as<br />
“submit”<br />
5
Change language