Optimizing Your Message Learn strategies to write high ... - meclabs
Optimizing Your Message Learn strategies to write high ... - meclabs
Optimizing Your Message Learn strategies to write high ... - meclabs
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Optimization Summit 2011 Example: Results<br />
# of Tickets Sold<br />
180<br />
160<br />
140<br />
120<br />
100<br />
80<br />
60<br />
40<br />
20<br />
0<br />
14 13 12 11 10 9 8 7 6 5 4 3 2 1<br />
Weeks Out from the Event<br />
Projected<br />
Actual<br />
<br />
What you need <strong>to</strong> understand: The optimized final landing page generated<br />
more than twice the amount of tickets than originally projected, eventually<br />
leading <strong>to</strong> a completely sold out event.