Optimizing Your Message Learn strategies to write high ... - meclabs
Optimizing Your Message Learn strategies to write high ... - meclabs
Optimizing Your Message Learn strategies to write high ... - meclabs
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Summary: Putting it all <strong>to</strong>gether<br />
Exposition<br />
Climax<br />
Rising Action<br />
Proofs<br />
Benefits<br />
Features<br />
Incentive<br />
Urgency<br />
Exposition<br />
ACT 1 ACT 2 ACT 3<br />
Beginning (The Setup) Middle (The Confrontation) End (The Resolve)<br />
Overall, just like in a good s<strong>to</strong>ry, each<br />
part of the copy must be properly<br />
sequenced <strong>to</strong> match the visi<strong>to</strong>r’s<br />
natural flow of thought.<br />
Resolution<br />
Climax
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