Optimizing Your Message Learn strategies to write high ... - meclabs
Optimizing Your Message Learn strategies to write high ... - meclabs
Optimizing Your Message Learn strategies to write high ... - meclabs
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Connecting <strong>to</strong> Copy<br />
?<br />
So, how does s<strong>to</strong>ry help me <strong>write</strong> clear copy?<br />
ANSWER: By knowing where each copy element falls in the “the s<strong>to</strong>ry,” you<br />
can carefully craft each word, sentence and paragraph <strong>to</strong> specifically match<br />
the visi<strong>to</strong>r’s thought sequence.