Optimizing Your Message Learn strategies to write high ... - meclabs

Experiment: Control
Control
Original Landing Page:
• The headline does not
communicate the value
proposition
• The “member benefits,”
which are primary selling
points, are in a separate
column, not directly in the
customer’s eye path
• The images on the left and
bottom do not help
communicate anything
about the service or why
they should try it
3