Optimizing Your Message Learn strategies to write high ... - meclabs
Optimizing Your Message Learn strategies to write high ... - meclabs
Optimizing Your Message Learn strategies to write high ... - meclabs
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Step 2: Create your rising action<br />
Web Page – Body Copy<br />
• On a landing page, most<br />
of the page copy will<br />
serve <strong>to</strong> intensify the<br />
problem and the<br />
solution.<br />
• We do this with five copy<br />
elements that we call<br />
“intensifiers”: proofs,<br />
features, benefits,<br />
incentive, and urgency.