Optimizing Your Message Learn strategies to write high ... - meclabs
Optimizing Your Message Learn strategies to write high ... - meclabs
Optimizing Your Message Learn strategies to write high ... - meclabs
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What we discovered<br />
<br />
Key Principles<br />
1. When it comes <strong>to</strong> crafting effective copy, clarity trumps persuasion.<br />
2. In order <strong>to</strong> achieve clarity, you must synchronize your copy <strong>to</strong> the<br />
thought sequences of the reader.<br />
3. Human thoughts tend <strong>to</strong> arrange themselves in s<strong>to</strong>ry. Therefore<br />
synchronizing your copy <strong>to</strong> the visi<strong>to</strong>r’s thought sequence requires a<br />
s<strong>to</strong>ry-based framework.