ANNUAL REPORT 2011 - AXA Assistance

37 %
OF OUR BUSINESS
COMES FROM
VEHICLE
ASSISTANCE
‘Tyre’ assistance
is a manufacturer
demand
we are
responding
to with
tailormade
covers.
Jean-Luc Renson
Regional CEO of Northern,
Central and Eastern Europe
requirements imposed by this technology. Our
partner networks are also subject to certification so
that we can guarantee their expertise with electric
vehicles,” explains Fabrice Lock, Deputy Manager
of Automotive Business Line. The IIR (Immediate
Incident Report) represents another key benefit for
this manufacturer, because the ability to receive an
incident report from AXA Assistance within the hour
represents a mine of useful information for its
engineers.
aEXTRACTING MAXIMUM BENEFIT
FROM NEW TECHNOLOGIES
Building expertise in the latest technological
developments is a major challenge for the years
ahead. “Our business will become increasingly
reliant on receiving data from vehicle on-board
systems (e-call or b-call) or via smartphones; data
that we must then interpret and sort before we
can feed back our conclusions in the form of
service. This is a major evolution, because it
requires us to develop new skills,” says Jean-Pierre
Lerin. AXA Assistance has been supplying its e-call
and b-call services to PSA for many
years now, and is well positioned
to act ahead of future legislation,
such as the European directive
requiring all new cars to be fitted with
an emergency call system by 2015.
Even more innovative, AXA Assistance
developed the new “SmartAssistance”
smartphone app in 2011, which
has already been taken up by
Europcar and Renault. This new
service marks a first step towards
what seems likely to be a major
market of the future, given the
increasing influence of smartphonebased
services. “Voice traffic is
increasingly giving way to data traffic,
26_AXA ASSISTANCEq2011 ANNUAL REPORT