ANNUAL REPORT 2011 - AXA Assistance

aAN ORGANISATIONAL
STRUCTURE WORTHY OF
CUSTOMER EXPECTATIONS
Over and above these future projects
and current successes, AXA Assistance
focuses its efforts day-to-day on 2 key
parameters governing customer
satisfaction: competitiveness, in order to
offer the best-possible prices, and service, in order to
guarantee maximum quality of benefit delivery. “With
this in mind, we’ve restructured geographically around
the 3 repatriation management centres. This new, more
efficient, way of working will deliver improved service to
our customers worldwide, as well as enhancing our
strategy of differentiating ourselves from our competitors,”
concludes Jesus Carmona.
MEDITERRANEAN
TRIPY: DEDICATED
ONLINE ACCESS FOR
TRAVEL AGENTS
2011 saw the launch of Tripy (www.tripartner.it), a gateway
website dedicated exclusively to Italian travel agents.
“90% of the highly competitive
trans-Alpine market is held by
our major competitors, but it
remains open to new entrants,
and especially those able to
offer innovative solutions,” explains
Stéphane Coulot, Business Manager
at Inter Partner Assistance in
Italy. And that’s exactly what Tripy
is, because it allows the 800 or so
agencies currently registered to
issue a range of around 10 travel
insurance products within a minute,
providing cover that ranges
from medical repatriation and
expenses to airline ticket cover,
special ski products and products
designed specifically for groups.
Simpler than its competitors
In addition to the exclusive covers
it offers, Tripy is also a direct sales
site designed to be extremely
simple to use and very responsive.
Everything about it is automated,
including the submission of claims,
which sets it distinctively apart
from other packages in the
market. “The AXA brand is also
enormously powerful in terms of
image. All of these strengths
mean that Tripy has got off to a
spectacular start, and its sales
performance has already
exceeded our most optimistic
forecasts,” says Stéphane Coulot.
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