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Banks and Consumers

The Comprehensive Consumer Policy Scheme of the German Private Commercial Banks

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BANKS AND CONSUMERS<br />

further exacerbated if a state’s consumer<br />

policy is linked with other political aims – be<br />

they social, cultural or environmental. This<br />

ultimately robs consumers of their autonomy,<br />

<strong>and</strong> the state-regulated supply of goods <strong>and</strong><br />

services may not match their needs at all.<br />

Suppliers, meanwhile, may be burdened with<br />

very high compliance costs.<br />

quality management, supplier-independent<br />

consumer information or product certification<br />

are preferable to legal rules <strong>and</strong> regulations.<br />

State regulation should therefore confine<br />

itself to the necessary minimum, because, as<br />

everyone knows, too much of any medicine<br />

is poisonous.<br />

To minimise this conflict as much<br />

as possible, an economically effective<br />

consumer policy should be based strictly<br />

on the principle of subsidiarity. In concrete<br />

terms, this means that extensive voluntary,<br />

market-oriented measures such as in-house<br />

14

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